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Sunday, January 5th, 2014

2014 Sochi Olympic Media Guide – ABOUT NBC SPORTS GROUP

NBC Sports Group consists of a unique array of broadcast television, cable television, regional television, radio and digital sports assets, including NBC Sports, NBCSN, Golf Channel, NBC Olympics, 12 NBC Sports Regional Networks, two regional news networks, NBC Sports Radio and NBCSports.com.

In 2012, NBC Sports Group produced two record-breaking events: The 2012 London Olympic Games, which became the most-watched event in U.S. television history with more than 217 total million viewers, and Super Bowl XLVI, now the most-watched program in U.S. television history, averaging 111.3 million viewers, each of which earned Sports Emmy Awards for NBC Sports Group. In addition to NBC Sports Group’s partnerships with the International Olympic Committee and the NFL, the company’s unparalleled collection of media rights agreements include partnerships with: NHL, PGA TOUR, PGA of America, European Tour, Premier League, MLS, University of Notre Dame, Tour de France, French Open, Formula One, IndyCar, Churchill Downs, Breeders’ Cup, America’s Cup, NASCAR in 2015, and many more.

NBC Olympics, with an unprecedented 95 Emmy Awards for its coverage, is renowned for its unsurpassed award-winning production. NBC owns the rights to the Olympics through the 2020 Summer Games, at which point NBCUniversal will have presented 11 consecutive and 17 total Olympic Games, the most for a U.S. media company in both categories. NBCSN is distributed via cable systems and satellite operators throughout the United States to more than 80 million homes. The Golf Channel, which is available in more than 120 million homes worldwide and 84 million in the U.S., televises more than 150 tournaments each year, representing more than 3,300 hours of tournament coverage. NBC Sports Digital properties include NBCSports.com, the NBC Sports Live Extra app, NBCOlympics.com, GolfChannel.com, Rotoworld.com, the complete collection of NBC Sports Regional Network websites as well as a partnership with Yahoo! Sports, which makes it the most trafficked sports destination on the web. Delivering more than 2,400 sporting events annually, along with breaking news and comprehensive analysis, the 12 NBC Sports Regional Networks reach more than 50 million cable and satellite homes.