“Know More” TV Spots Recognized by Association for Entertainment Marketing Professionals
HOUSTON-- Comcast SportsNet Houston (CSN), a partnership between the Houston Astros, Houston Rockets and the NBC Sports Group, took home a Bronze award from the PromaxBDA Promotion, Marketing and Design Awards and Conference, held June 18-20 in Los Angeles.
The first-year network earned the award for its “Know More Than You Should” TV spot featuring Astros second baseman Jose Altuve, which was used during the initial launch of the regional sports network. The spot was created by CSN’s marketing and creative teams in conjunction with The Richards Group, a full service branding and advertising agency.
Selected from the “Art Direction & Design: Sports Program Special Events Spot” category, CSN was up against stiff competition. The Gold winner was Fox Sports for the NFL Playoffs, and the Silver winner was the NFL Network for its 2012 Combine/Draft Combo.
Jose Altuve “Know More” TV Spot
http://www.csnhouston.com/video_content_type/jose-altuve-csn-profile
“This recognition by our industry is both gratifying and appreciated and once again demonstrates what a high quality network we’ve built and the stellar work coming out of the network from all departments,” CSN Vice President of Marketing Helen Wilson said. “The launch campaign was a great team effort, and we continue to work hard on providing our viewers with exceptional content as we strive to be the best regional sports network in the country.”
The PromaxBDA Awards is the only competition dedicated to recognizing excellence in Marketing, Design and Creative content in the entertainment industry.
CSN is available in both standard and high definition to all local cable, satellite and telco TV providers and today is carried by:
---CableVision (channel 34 in Bay City, El Campo and Wharton, Texas areas)
---Coastal Link (channels 31/131 in Brazoria County, Texas)
---Comcast Cable (channels 39/639 in the Houston area; 86/1688 in Houma, La Place, Monroe and Shreveport, Lou.; 269/1687 in Little Rock, Ark.)
---Consolidated Communications (channels 42/723 in the Houston area)
---Telecom Cable (channel 23 in Freeport, Texas; channel 33 in Fulshear, Texas)
---EnTouch (channels 73/473 in the Houston area)
---Phonoscope (channels 35/293 in the Houston area)
Viewers with other video providers should visit IWantCSNHouston.com for the latest distribution developments and to tell their cable, satellite or telco TV provider to add Comcast SportsNet to their channel lineup. Follow Comcast SportsNet Houston on Twitter: @CSNHouston for the latest news and information about the network. ###
Follow CSN Houston on Twitter @CSNHouston
Comcast SportsNet Houston is a partnership between the Houston Astros, Houston Rockets, and the NBC Sports Group, and is the new television home of the Astros, Rockets and Houston Dynamo. The network, which launched on October 1, 2012, is available in both standard and high definition to all TV providers in Texas, Louisiana, Arkansas, Oklahoma and New Mexico. Broadcasts originate from a state-of-the-art, street-level studio in Downtown Houston. Comcast SportsNet Houston takes fans deeper inside the teams they love with comprehensive Astros and Rockets coverage as well as news and talk programming that matters to local viewers. The network is also the home to major college, high school and professional sports coverage from around the region. Visit CSNHouston.com for more information.
NBC Sports Regional Networks, part of the NBC Sports Group, consist of 13 regional networks that deliver more than 2,400 live sporting events annually, along with breaking news, comprehensive analysis, digital content and original programming, to more than 50 million homes. The NBC Sports Regional Networks are: Comcast SportsNet Bay Area, Comcast SportsNet California, Comcast SportsNet Chicago, Comcast SportsNet Houston, Comcast SportsNet Mid-Atlantic, Comcast SportsNet New England, NECN, Comcast SportsNet Northwest, The Comcast Network, Comcast SportsNet Philadelphia, CSS and SNY. For more information, visit www.ComcastSportsNet.com. For more information about NBC Sports Group properties, including press releases, photos, talent and executive bios and headshots, please visit NBCSportsGroupPressBox.com.