FOR IMMEDIATE RELEASE
Monday, June 10th, 2013

MORE THAN 40 MILLION MINUTES OF STANLEY CUP PLAYOFFS HAVE BEEN LIVE STREAMED ON “NBC SPORTS LIVE EXTRA”

Live Stream Minutes Up 289% vs. 2012

NEW YORK – June 10, 2013 – More than 40 million minutes of the Stanley Cup Playoffs have been live streamed on NBC Sports Live Extra — the NBC Sports Group’s live streaming product for desktops, mobile devices, and tablets — according to Adobe Site Catalyst. The vast majority of Stanley Cup Playoff games this year have been live streamed via “TV Everywhere,” the media industry’s effort to make quality content available to MVPD customers both in and out of the home and on multiple platforms.

For the first time, NBC Sports Live Extra is streaming all Stanley Cup Playoff games — including the Stanley Cup Final — that air on NBC, NBC Sports Network, and CNBC. Stanley Cup Playoff games are also streaming to mobile devices and tablets for the first time.

Through the first three rounds of the playoffs, which includes 76 streamed games, there have been 40,590,591 minutes of live streaming, up 289% compared to last season (10,427,216 minutes) when only 12 games were streamed, and up 1,198% vs. 2011 (3,126,562 for eight games).

 

2013

2012

2011
Web

26,296,641

10,427,216

3,126,562
App

14,293,950

–

–
TOTAL

40,590,591

10,427,216

3,126,562

“The Stanley Cup Playoffs are performing well beyond our expectations,” said Rick Cordella, Senior Vice President and General Manager, NBC Sports Group Digital Media. “In our first year of comprehensive streaming, the Stanley Cup Playoffs have already demonstrated that they are among the most successful digital events in sports, only exceeded by massive events such as the Olympics, the World Cup and March Madness.”

The two games with the most-streamed minutes are:

 

  • 2.59 million minutes – Game 3 of the Eastern Conference Final, which aired on Wednesday, June 5, required verification, and was won, 2-1, by the Boston Bruins over the Pittsburgh Penguins in double overtime; and
  • 2.58 million minutes – Series-clinching Game 5 of the Western Conference Final, in which the Chicago Blackhawks defeated the Los Angeles Kings, 4-3, in double overtime on Saturday, June 8.

 

Cordella added, “This year’s playoffs have also been a success for ‘TV Everywhere.’ We are seeing that consumers are extremely comfortable with the need to verify their cable, telco or satellite subscriptions to watch must-see sports content.”

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ABOUT STANLEY CUP PLAYOFFS LIVE STREAMING

NBC Sports Live Extra — the NBC Sports Group’s live streaming product for desktops, mobile devices, and tablets — streams all Stanley Cup Playoff games that air on NBC, NBC Sports Network, and CNBC, including the Stanley Cup Final for the first time. The vast majority of games live stream via “TV Everywhere,” the media industry’s effort to make quality content available to MVPD customers both in and out of the home and on multiple platforms.

For desktops, NBC Sports Live Extra can be accessed at NBCSports.com/liveextra. The NBC Sports Live Extra app for mobile devices and tablets is available at the App Store for iPhone, iPad and iPod touch, and on select Android handset and tablet devices within Google Play.

Games airing on:

  • NBC live stream to PCs, mobile devices and tablets through NBC Sports Live Extra;
  • NBC Sports Network live stream to PCs, mobile devices and tablets through NBC Sports Live Extra, and the digital platforms of participating cable, satellite, and telco services, via “TV Everywhere.” “TV Everywhere” is available on an authenticated basis to subscribers of participating MVPDs;
  • CNBC live stream exclusively through NBC Sports Live Extra via “TV Everywhere.”

 

Click here for the participating cable/satellite/telco companies offering NBC Sports Live Extra: http://nbcsportsgrouppressbox.com/2013/06/06/nbc-sports-live-extra-providers/

–NBC SPORTS DIGITAL–