FOR IMMEDIATE RELEASE
Tuesday, April 30th, 2013

NBC AND THE NATIONAL HOCKEY LEAGUE CELEBRATE THE STANLEY CUP PLAYOFFS WITH “STANLEY CUP CUPCAKES”

NBC Sports Group and the National Hockey League  have  joined forces with Crumbs Bake Shop to celebrate the start of the 2013 Stanley Cup Playoffs. As part of the “Because It’s The Cup” marketing campaign, NBC the NHL and Crumbs have created limited edition sets of Stanley Cup Cupcakes. The campaign launched today with a press conference in New York City’s Madison Square Park, and includes:

  • Crumbs Cupcakes featuring all sixteen (16) playoff clubs to be sold at 65+ Crumbs retail locations throughout the country.
  • NBC/NHL/Crumbs co-branded mobile vehicle touring key playoff cities distributing the specially “iced” Cupcakes.
  • Delivery of custom sets of Crumbs Cupcakes to local sports radio stations, affiliate and RSN television networks, media and key business partners.

Stanley Cup Cupcakes were delivered today to various locations across the country, including the NBC Sports Group offices at 30 Rock in Manhattan. In addition, National Hockey League Commissioner Gary Bettman and the Stanley Cup both visited the TODAY Show this morning.

Listed below are links to photos of the Stanley Cup Cupcakes and the Stanley Cup Playoffs events that that took place today in New York City.

Stanley Cup Cupcakes visit 30 Rock-

http://nbcsportsgrouppressbox.com/photo/stanley-cup-cupcakes-visit-30-rock

Stanley Cup Cupcakes visit the NBC Sports Group Office at 3o Rock-

http://nbcsportsgrouppressbox.com/photo/stanley-cup-cupcakes-visit-nbc-sports-group-office/

Stanley Cup Cupcakes “Because It’s The Cup” event in Madison Square Park-

http://nbcsportsgrouppressbox.com/photo/stanley-cup-cupcakes-because-its-the-cup-event-in-madison-square-park/

NHL Commissioner Bettman with Al Roker, Savannah Guthrie, Matt Lauer and Natalie Morales-

http://nbcsportsgrouppressbox.com/photo/commissioner-bettman-with-al-savannah-matt-and-natalie/

Former Islander Clark Gillies at the “Because It’s The Cup” event in New York City’s Madison Square Park

http://nbcsportsgrouppressbox.com/photo/nhl-alumni-clark-gillies-islanders-celebrate-with-fans-in-ny/

NHL Alumni Glenn Anderson, Clark Gillies and Grant Marshall at the “Because It’s The Cup” event in Madison Square Park

http://nbcsportsgrouppressbox.com/photo/nhl-alumni-glenn-anderson-rangers-clark-gillies-islanders-grant-marshall-devils-celebrate-with-fans-at-madison-square/

Stanley Cup Cupcakes with Boomer Esiason and Craig Carton

http://nbcsportsgrouppressbox.com/photo/boomer-and-carton-with-stanley-cup-cupcakes/