10% Increase in Viewership Versus First Quarter 2012 with March 2013 Marking Most-Watched March Ever
Nearly 25.5 Million Unique Viewers Tuned in to Golf Channel in First Quarter 2013, Including 17 PGA TOUR Rounds or Programs with Million-Plus Audiences
Since Re-launch, Morning Drive Is Up 20% Over Same Timeslot in 2012 and Up 83% Over 2011
New Seasons of The Haney Project: Michael Phelps and Feherty Lift Monday Night Primetime 21% Over 2012 and 62% Over 2011
GolfChannel.com and Golf Channel Mobile Score Best Month Ever and Best Quarter Ever Across Key Metrics
ORLANDO, Fla. (April 3, 2013) – Coming off 2012 as the most-watched year in its 18-year history, Golf Channel has carried the momentum into 2013 with its most-watched quarter ever. The record numbers in first quarter 2013 are built off Golf Channel’s viewership momentum in 2012, which marked the network’s most-watched year ever and drove Golf Channel’s status as the fastest-growing network on U.S. television since joining the NBC Sports Group (among networks serving 80 million or more homes throughout that span).
For 24-hour Total Day (6AM-6AM), 129,000 average viewers per minute were tuned into Golf Channel in first quarter 2013, representing a 10% year-over-year increase compared to first quarter 2012 (117,000), 29% vs. first quarter 2011 (100,000) and 90% vs. first quarter 2010 (68,000), according to data released today by the Nielsen Company.
March 2013 logged the network’s most-watched March mark with 138,000 average viewers per minute for 24-hour Total Day (6 AM-6 AM). So far 2013 has seen the most-watched January, most-watched February (tie), and most-watched March ever. These record numbers combined with Golf Channel serving 25.5 million unique viewers, which included 17 PGA TOUR rounds or programs with million-plus audiences.
MORNING DRIVE NEW SEVEN-DAY FORMAT IS A HIT February and March saw Morning Drive embrace a seven-day format in a new world-class studio and audiences are responding in record numbers. Compared to the same timeslot, Morning Drive is up 20% over 2012 and up 83% over 2011 (Feb/Mar Mon-Sun 7-9 AM).
THE HANEY PROJECT: MICHAEL PHELPS AND FEHERTY DRIVE MONDAY PRIMETIME Monday night primetime (8-11 PM), since the new seasons of Haney Project: Michael Phelps and Feherty launched on Monday, Feb 25, are up 21% vs. 2012 and up 62% vs. 2011 for the same time span.
GOLFCHANNEL.COM AND GOLF CHANNEL MOBILE POSTS RECORD TRAFFIC Golf Channel’s digital presence, which ranked #1 among all golf-related digital properties in unique visitors in February according to comScore, experienced its best quarter ever with GolfChannel.com pulling in record numbers for unique visitors, visits and video starts. And Golf Channel Mobile mirrored that success with best quarter ever numbers for Page views, visits and video starts. This was driven by GolfChannel.com’s and Golf Channel Mobile’s best month ever across all these key metrics as well.
ABOUT GOLF CHANNEL As the fastest-growing network on television, Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. The Golf Channel cable network, co-founded by Arnold Palmer in 1995 and part of the NBC Sports Group, is available in more than 120 million homes worldwide through cable, satellite and wireless companies. Exclusive partnerships with the world’s top tours allow Golf Channel to feature more live golf coverage than all other networks combined, added to a programming schedule distinguished by golf’s best news, instruction and original programming. Golf Channel’s digital platform of businesses is led by www.GolfChannel.com, a leading golf destination on the Internet, delivering unmatched coverage of the world of golf, as well as services that help the recreational player with how to play, what to play and where to play golf.
GOLF CHANNEL’S COMMUNICATIONS: David Schaefer Vice President of Communications david.schaefer@golfchannel.com 407-355-4542
– NBC Sports Group –
Sources:
Ratings: Nielsen National Ratings MIT using StarTrak (Live+Same Day HH Cvg Rtg and P2+ 000s unless otherwise indicated) vs. comparable time periods/programs/telecasts in prior years. Details available.
1st Quarter ‘13 unique viewers based upon P2+ LSD Cume w/6-min qualifier for 12/31/12-3/31/13.
Fastest-Growing Network claim based upon Nielsen; Avg of 2012 (latest year) vs. 2010 (last year prior to merger with NBC Sports Group) using Live+Same Day P2+ (000)s among broadcast networks and cable networks in greater than 80 million homes; Mon-Sun 6a-6a; Subject to qualifications.
Digital:
Feb ’12 Digital Presence #1 based upon comScore; all other digital metrics use Omniture. Details available.