FOR IMMEDIATE RELEASE
Tuesday, March 26th, 2013
HONDA GRAND PRIX RATING IS BEST FOR INDYCAR SEASON OPENER ON NBC SPORTS NETWORK; VIEWERSHIP UP 78% VS. LAST YEAR
Following are viewership and ratings notes for NBC Sports Network’s telecast of the Honda Grand Prix of St. Petersburg on Sunday, the first IZOD IndyCar race of the 2013 season.
- The race delivered a 0.26 HH rating, up 53-percent vs. last year (0.17) and the best for an IndyCar season-opener on NBC Sports Network (since 2009).
- The race delivered 388,000 viewers, a 78-percent increase vs. last year’s first race on NBC Sports Network (218,000).
- It was also the second-best season-opener for NBC Sports Network’s IndyCar coverage (since 2009) behind only the 2010 race from Sao Paulo, Brazil (410,000).
- In the advertiser-coveted P18-49 demo, the race delivered 126,000 viewers, up 91% vs. last year (66,000).
–NBC Sports Group–