NEW YORK – Feb. 7, 2012 – The first-ever live stream of a Super Bowl attracted 2,105,441 users, making it the most-watched, single-game event ever online and on tablets, according to data provided by Omniture and mDialog, surpassing any previously reported record. The live game stream was available on both NBCSports.com as well as NFL.com. NBC Sports’ live stream was also available on NFL Mobile only from Verizon. Yesterday, NBC Sports announced its broadcast coverage of Super Bowl XLVI was the most-watched television program in U.S. history (111.3 million viewers) and the highest-rated Super Bowl in 26 years (47.0 household rating).
“The Super Bowl XLVI live stream exceeded our expectations in every way. Increasingly, sports fans are looking to digital coverage as a complementary ‘second screen’ experience, and we delivered on that promise with unprecedented robust coverage,” said Kevin Monaghan, SVP, Business Development & Managing Director Digital Media, NBC Sports Group. “The record traffic that grew throughout the event, as well as the record high engagement numbers, underscores the complementary aspect of digital as an enhancement to our exceptional television coverage.”
NBCSports.com’s online streaming of Super Bowl XLVI featured HD-quality video, DVR controls and multiple camera angles along with social interactivity, including a live chat with Mike Florio from NBC’s ProFootballTalk, and tweets from Michele Tafoya, NBC Sports’ sideline reporter, and Jimmy Fallon, the host of NBC’s Late Night with Jimmy Fallon. Florio and commentator Randy Moss also supplied the halftime content for the live stream with a live video report and game analysis from just outside the team locker rooms. In addition to game highlights, viewers were also able to watch replays of popular Super Bowl TV commercials.
Online Traffic Data
Unique Users - 2,105,441 (live stream online and tablets)
Live Video Streams - 4,589,593 (live stream online and tablets)
Total Minutes Streamed - 78,624,422
On-Demand Clips - 1,838,812 VOD clips viewed
User-Generated Camera Switches - 1,835,676
Engagement - More than 39 minutes per visit.