FOR IMMEDIATE RELEASE
Tuesday, January 31st, 2012

2012 PRO BOWL ON NBC RANKS AS SECOND MOST-WATCHED NFL ALL-STAR GAME IN MORE THAN A DECADE

INDIANAPOLIS – January 31, 2012 – An average of 12.5 million fans tuned into the 2012 Pro Bowl Sunday on NBC, ranking as the second most-watched NFL All-Star game since 2001 behind last year’s game (13.4 million viewers).

 

The 2012 Pro Bowl also topped by 14 percent sports’ second-most watched all-star game in the past year (2011 MLB All-Star Game on FOX, 11.0 million viewers).

 

The top local overnight ratings for Pro Bowl are as follows:

 

  1. New Orleans, 21.8 rating/29 share
  2. Milwaukee, 17.6/25
  3. Pittsburgh, 17.2/24
  4. Charlotte, 12.1/18
  5. Norfolk, 11.8/16
  6. Cincinnati, 11.7/17
  7. Las Vegas, 11.0/18
  8. Jacksonville, 10.4/15
  9. Sacramento, 10.2/17
  10. Nashville, 10.1/14

 

The 2012 Pro Bowl was played the week before the Super Bowl for the third consecutive year.