2014 Sochi Olympics

NBCUniversal’s unprecedented coverage of the 2014 Sochi Games reached more Americans via more platforms than any Winter Olympics. There were more ways to consume, more hours shown, and more Americans experiencing NBCUniversal’s presentation of the XXII Olympic Winter Games from Sochi, Russia than ever before for a Winter Olympics. The Sochi Games generated 242.3 million media exposures across the platforms of NBCUniversal – a 3.5 million increase over the 2010 Vancouver Winter Olympics.

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