Rick Cordella was named Executive Vice President and General Manager, Digital Media, NBC Sports Group, in September 2016. He is responsible for all aspects of NBC Sports Group Digital, which consists of Playmaker Media, a provider of end-to-end support for companies in need of live streaming solutions; direct-to-consumer services, including NBC Sports Gold; NBCSports.com; NBCOlympics,com; Rotoworld.com; the NBC Sports Talk franchises, including Mike Florio’s ProFootballTalk; and the NBC Sports, NBC Sports Talk and NBC Sports Scores apps. Cordella reports directly to Mark Lazarus, Chairman, NBC Broadcasting & Sports.
Under Cordella’s leadership, NBC Sports Digital was the first company to stream an Olympic event (2006), an NFL game (2008), and a Super Bowl (2012), among many other firsts. It hosts thousands of on-demand video clips, and will live stream more than 10,000 events in 2016 that are carried across NBC, NBCSN, Golf Channel, Telemundo, NBCUniverso and six NBC Sports Regional Networks. Powered by Playmaker Media, NBCOlympics.com and the NBC Sports app live streamed 4,500 total hours for the Rio Olympic Games, resulting in records set with 3.3 billion total streaming minutes, 2.71 billion live streaming minutes and 100 million unique users.
Cordella has held the General Manager Role for NBC Sports Digital since 2009. He was promoted to Vice President & General Manager in April 2010 and then Senior Vice President and General Manager in May 2012. He previously served as General Manager, Fantasy Sports, where he managed NBC Sports’ fantasy sports properties, including Rotoworld.com, SnapDraft.com, Allstarstats.com and Sandbox.com. In 2008, the Fantasy Sports Trade Association (FSTA) honored Rotoworld.com as Fantasy Content Site of the Year.
Cordella joined NBC Sports in August 2006 with NBC Universal’s acquisition of AllStar Stats, Inc., the parent company of Rotoworld.com. As Rotoworld’s general manager, Cordella handled all day-to-day duties including management, product development, computer programming, and ad sales.
Cordella graduated from Providence College with a B.S. degree in Business Management with a minor in Computer Science. He was a member of the 1997 Providence Friar men’s basketball team that went to the NCAA Elite Eight. He also holds an MBA from Boston College. A three-time Sports Emmy winner, Cordella was named one of SportsBusiness Journal’s “Forty Under Forty” as one of the best and the brightest of the rising generation in sports business in 2012 and 2014.
He resides in Westport, Conn., with his wife and five children.