Rick Cordella was promoted to Senior Vice President and General Manager, Digital Media, NBC Sports Group in May 2012. He is responsible for all functional areas of the national platforms of NBC Sports Group Digital, including NBCSports.com, NBCOlympics,com, Rotoworld and the NBC Sports Talk franchises. Cordella reports directly to Mark Lazarus, Chairman, NBC Sports Group.
Cordella previously served as Vice President and General Manager, NBC Sports Digital from April 2010 to May 2012 and was responsible for the day-to-day operations of the NBC Sports Digital Network, including NBCSports.com and NBCOlympics.com. He was promoted to this role having served as General Manager, NBC Sports Digital since 2009.
Cordella was instrumental in forging a partnership with ProFootballTalk.com and its companion site, CollegeFootballtalk.com, in July 2009 that propelled NBCSports.com to new traffic records and changed its editorial content philosophy. In addition, Cordella created NBCSports.com editorial cornerstones for baseball (HardBallTalk.com); basketball (ProBasketballTalk.com) and hockey (ProHockeyTalk.com). Cordella also oversaw Rotoworld.com, the industry’s leading fantasy sports news and information site.
Before that, Cordella served as General Manager, Fantasy Sports, where he managed NBC Sports’ fantasy sports properties, including Rotoworld.com, SnapDraft.com, Allstarstats.com and Sandbox.com. In 2008, the Fantasy Sports Trade Association (FSTA) honored Rotoworld.com as Fantasy Content Site of the Year.
Cordella joined NBC Sports in August 2006 with NBC Universal’s acquisition of AllStar Stats, Inc., the parent company of Rotoworld.com. As Rotoworld’s general manager, Cordella handled all day-to-day duties including management, product development, computer programming, and ad sales.
Cordella graduated from Providence College with a Bachelor of Science degree in Business Management with a minor in Computer Science. He was a member of the 1997 Providence Friar men’s basketball team that went to the NCAA Elite Eight. Cordella also holds an MBA from Boston College. He was named one of SportsBusiness Journal’s “Forty Under Forty” as one of the best and the brightest of the rising generation in sports business in 2012.
He resides in Trumbull, Conn., with his wife and three children.