Senior Vice President & General Manager, NBC Sports Boston

Princell Hair was appointed Senior Vice President and General Manager of NBC Sports Boston, formerly CSN New England, in October 2016. NBC Sports Boston is the exclusive television home of the Boston Celtics, and serves more than four million households in Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont.

In this role, Hair oversees all business and strategic operations of NBC Sports Boston, including production, programming, finance, technology, budgets, affiliate relations, advertising sales, marketing and public relations.

Previously, Hair was Senior Vice President of News and Talent, NBC Sports Group, since March 2012. In that role, he oversaw all talent recruitment, negotiation and development for all talent across NBC Sports Group, including NBC Sports, NBC Sports Network, Golf Channel, and NBC Sports Regional Sports Networks, while also consulting with NBC Sports Digital. Hair also oversaw the NBC Sports Group’s newsgathering operations and news strategy.

Hair’s two decades of national and local programming experience also include senior news programming positions with Turner Broadcasting System, Inc. (TBS) and Viacom. Hair served as Senior Vice President of Turner Broadcasting’s Strategic Planning Group; Senior Vice President of Program and Talent Development for CNN Worldwide; and Executive Vice President and General Manager of CNN/U.S. As EVP and GM at CNN/U.S., he was responsible for the network’s day-to-day news operations, encompassing all aspects of programming and production, including oversight of’s U.S.-based operations. Prior to Turner, Hair was Vice President of News for the Viacom Television Stations Group, coordinating news coverage for 39 television stations across the U.S.

Hair graduated with a master’s degree in Business Administration from Emory University and a bachelor’s degree in journalism from Florida International University. He currently serves on the Executive Board of the Marcus Smart YounGameChanger Foundation in Boston, on the Board of Directors for Horizons for Homeless Children of Massachusetts, and is a member of the National Association of Black Journalists and a lifetime member of the National Black MBA Association. Hair also served for five years on the board of directors of the Radio Television Digital News Association and Foundation.