FOR IMMEDIATE RELEASE
Monday, October 28th, 2019
PACKERS-CHIEFS THRILLER IS MOST-WATCHED NBC SUNDAY NIGHT FOOTBALL GAME ON A WORLD SERIES NIGHT SINCE 2015
Last Night’s 31-24 Packers’ Victory Posts Total Audience Delivery (TAD) of 18.8 Million Viewers – UP 31% from Last Year’s Week 8 SNF Game, Also vs. World Series
- Green Bay-Kansas City Expected to Easily Win Primetime
- SNF Tops World Series Local Ratings in 38 of 42 Metered Markets
NBC’s Sunday Night Football off to Best Start Through Week 8 Since 2015
NBC Sports Digital’s Average Minute Audience (AMA) for Packers-Chiefs UP 95% vs. Last Year’s Week 8
STAMFORD, Conn. – October 28, 2019 – The Green Bay Packers’ 31-24 victory over the Kansas City Chiefs in a matchup of first-place teams on NBC’s Sunday Night Football averaged a Total Audience Delivery (TAD) of 18.8 million viewers – marking the most-watched SNF game against the World Series since 2015. The 2015 Week 8 SNF game was headlined by Peyton Manning and the 6-0 Denver Broncos defeating Aaron Rodgers and the 6-0 Green Bay Packers in only the fourth meeting in NFL history between clubs with records of 6-0 or better (23.1 million viewers).
Final numbers will be available Tuesday morning, but SNF is expected to easily win primetime as the most-watched (18.3 million TV-only) and highest-rated (10.4/20) program of the night. In addition, SNF topped the World Series in 38 of 42 metered markets (90%) last night (Sacramento and San Francisco unavailable).
The Packers-Chiefs TAD of 18.8 million viewers across NBC TV, NBC Sports Digital, and NFL Digital platforms, represents a 31% increase over last year’s Week 8 game (14.4 million for Saints-Vikings), according to fast national data released by Nielsen, and digital data from Adobe Analytics.
NBC’s Sunday Night Football is averaging 20.3 million viewers across all platforms this season – the best start for the series through Week 8 (nine games) since 2015, and up 5% from the same point last season (19.2 million viewers).
The Average Minute Audience (AMA) for Sunday night’s live stream via NBC Sports Digital and NFL Digital platforms was 472,000 viewers – up 95% vs. last year’s Week 8 SNF game (242,000 for Saints-Vikings). NBC Sports Digital’s AMA of 486,000 viewers for SNF through Week 8 is up 38% from the same point last season (351,000 viewers), and its best ever through eight weeks.
Last night’s game (8:23 p.m.-11:29 p.m. ET) registered a national TV household rating of 10.4/20, and peaked at 20.0 million TV viewers from 9:45-10 p.m. ET.
TOP METERED MARKETS FOR PACKERS-CHIEFS:
–SUNDAY NIGHT FOOTBALL–