FOR IMMEDIATE RELEASE
Monday, October 8th, 2018
NBCSN DELIVERS RECORD VIEWERSHIP THROUGH THIRD QUARTER, PACING FOR BEST YEAR IN NETWORK’S HISTORY
2018 PyeongChang Olympics, NHL, NASCAR, Premier League, IndyCar, Tour de France, Rugby & Horse Racing Highlight Network’s Best Year Ever Through End of September
Big Year-over-Year Increase: NBCSN Total Day Viewership Up 46% vs. 2017 Through Q3; Primetime Viewership Up 36%
STAMFORD, Conn. – October 8, 2018 – Buoyed by record viewership for the 2018 PyeongChang Olympic Games and a strong lineup spanning all dayparts with exclusive coverage of the NHL, NASCAR, Premier League, IndyCar, Tour de France, rugby, horse racing, and Olympic and college sports, NBCSN has delivered the network’s best ever Total Day and primetime viewership through the end of the third quarter, according to live plus same day data for the year’s first three quarters (January 1-September 30) released by Nielsen.
- NBCSN is the #2 sports cable network in Total Day and primetime viewership through the first three quarters. This marks NBCSN’s highest ranking among sports cable networks in Total Day viewership through the third quarter.
- NBCSN is averaging a record 480,000 primetime viewers (8-11 p.m.) through three quarters – up 36% from the same time period last year (354,000), and up 8% from the network’s prior record set in 2016, which featured the Rio Olympics (445,000).
- NBCSN is averaging a record 206,000 Total Day viewers (6 a.m.-6 a.m.) through the end of the third quarter – a 46% increase from last year’s corresponding time period (141,000), and up 12% from the previous record set in 2016 (184,000), which featured the Rio Olympics highlighted by far more favorable live daytime event hours.
In the fourth quarter, NBCSN, will feature exclusive live coverage of the NASCAR Playoffs, NHL, and Premier League, as well as horse racing and more.
–NBC SPORTS GROUP-