FOR IMMEDIATE RELEASE
Thursday, September 6th, 2018
NBC SPORTS’ ON HER TURF – CELEBRATING WOMEN IN SPORTS – EXPANDS TO PODCAST, DIGITAL VIDEO SERIES & MORE LEADING INTO 2018 NFL KICKOFF
NBC Sports’ Kathryn Tappen to Host “On Her Turf” Podcast
“Football is Female” Digital Video Series Highlighting Women in the NFL Launches this Week
Refinery29 Partners with NBC Sports to Bring a Special 29Rooms @OnHerTurf Popup Experience to NFL Kickoff
NBC Sports’ Sunday Night Football Bus to Feature “On Her Turf” Section
STAMFORD, Conn. – September 6, 2018 – The @OnHerTurf Instagram account, which launched during the Olympics earlier this year as a partnership between NBC Sports and Refinery29, celebrates female athletes and inspires all women to be the best version of themselves, on and off the field. That account has nearly 14,000 followers.
NBC Sports is taking that philosophy and expanding the On Her Turf audience through several initiatives around the kickoff of the 2018 NFL season and beyond – a podcast hosted by NBC Sports’ Kathryn Tappen, a digital video series “Football is Female,” and experiential elements including Refinery’s 29Rooms visiting NFL Kickoff and an On Her Turf section of NBC Sports’ Sunday Night Football bus. .
ON HER TURF PODCAST: Hosted by NBC Sports’ Kathryn Tappen, the On Her Turf podcast will welcome accomplished guests each week to celebrate the women in sports through conversations about the issues that impact the industry in order to empower thousands more. The first episode debuts on Wednesday, September 19, and features retired professional golfer Annika Sörenstam and Buffalo Bills owner Kim Pegula. The 20-episode series will debut each Wednesday, with each episode lasting approximately 30 minutes. The podcast is an interview-style format. Click here for a teaser of the series.
FOOTBALL IS FEMALE: The On Her Turf brand will be launching “Football is Female,” a new short-form digital video series highlighting high-profile women involved in football ahead of NFL Kickoff 2018. The women highlighted in the 17-week series will inspire fans with their stories in all areas of football – whether they work for the NFL, work in media, hold a position in a league organization, play football, are the mothers of players, or simply love the sport. The first two episodes of the series will feature NBC Sports’ Michele Tafoya, and Dallas Cowboys’ Executive Vice President and Chief Brand Officer Charlotte Jones-Anderson. The series will live on NBCSports.com, the NBC Sports and Sunday Night Football social handles, YouTube as well as the On Her Turf Instagram. For a teaser video on the series, click here.
NFL KICKOFF ON HER TURF ACTIVATION: Refinery29 is partnering with NBC Sports to bring one of their 29Rooms to NFL Kickoff on September 6th at Xfinity Live! in Philadelphia. “The Future Is Female Room,” created in collaboration with Madame Gandhi and Jen Mussari, boasts highly colorful punching bags that allow people to release sounds with each punch.
“Every one of us is significant, but united we are stronger. Together we can make louder echoes, larger ripples, and bigger footprints. We must stand together not apart, and turn our frustrations into art. Take yours out on the punching bags and listen as together we can create a beautiful symphony of sounds.”
ON HER TURF SUNDAY NIGHT FOOTBALL BUS: This season, NBC Sports’ Sunday Night Football bus, which travels the country visiting fans in Sunday Night Football cities, will have a section dedicated to On Her Turf. The activation will include a selfie mirror with repeated “You’ve Got the Power” messaging on it to raise awareness for the initiative and drive home the message of women’s empowerment in sports.