FOR IMMEDIATE RELEASE
Friday, August 10th, 2018
NBC SPORTS’ WEEKEND COVERAGE OF THE RICOH WOMEN’S BRITISH OPEN BECOME THE MOST-WATCHED WOMEN’S GOLF TELECASTS ON ANY NETWORK IN 2018
Sunday’s Final Round: Most-Watched Final Round Women’s Golf Telecast in ‘18; 2nd Most-Watched Ricoh Women’s British Open Final Round Since 2009
Saturday’s Third Round: Most-Watched Saturday Women’s Golf Telecast in ’18; 2nd Most-Watched Third Round at This Event in 10 Years
2.2 Million Live Minutes Streamed; Most-Streamed Women’s Golf Event Ever Across NBC Sports
NBC Sports’ Combined Coverage of the Three R&A Events – The Open, Senior Open and Ricoh Women’s British Open – Most-Watched Since 2009
ORLANDO, Fla., (Aug. 10, 2018) – Sunday’s final round of the Ricoh Women’s British Open on NBC delivered 964,000 average viewers (11:30 a.m.-2 p.m. ET; P2+), which saw Georgia Hall become the first Englishwoman since Karen Stupples in 2004 to win the Ricoh Women’s British Open with a two-shot victory over Thailand’s Pornanong Phatlum. This makes The 2018 Ricoh Women’s British Open final round the most-watched women’s golf telecast on any network in 2018 and most-watched final-round telecast since last year’s Ricoh Women’s British Open final round, also on NBC (1.1 million average viewers). Sunday’s final round also becomes the 2nd most-watched final round at this event since 2009 on ABC.
Saturday’s viewership on NBC also becomes the most-watched women’s golf Saturday telecast on any network in 2018 with 740,000 average viewers. Saturday’s coverage also becomes the 2nd most-watched third round at this event in 10 years, since 2008 on ABC.
NBC Sports’ combined weekend coverage (.63 U.S. Household Rating, 842,000 average viewers) becomes the 2nd most-watched weekend at this event in nine years, since 2009 on ABC and behind only last year’s coverage on NBC.
ADDITIONAL NBC SPORTS VIEWERSHIP AND DIGITAL HIGHLIGHTS:
- NBC Sports’ final round linear coverage peaked at a .85 U.S. Household Rating, and 1.18 million average viewers (1:45-2 p.m. ET).
- Digital: Across four days of coverage, 2.2 million total minutes were streamed (+10% vs. 2017); making 2018 the most-streamed women’s golf event ever across NBC Sports’ platforms.
NBC SPORTS’ COMBINED COVERAGE OF THE THREE R&A EVENTS MOST-WATCHED IN NINE YEARS:
NBC Sports delivered record viewership for its coverage of the three R&A events: The 147th Open, The Senior Open presented by Rolex and the Ricoh Women’s British Open.
- NBC Sports’ Total Audience Delivery (TAD) delivered 1.78 million average viewers per minute, best in the three years of the R&A and NBC Sports Group partnership.
- NBC Sports’ final round linear television coverage delivered a combined 1.74 million average viewers, the most-watched since 2009 on TNT and ABC.
- Nearly 29.5 million viewers reached across the three events, best since 2013 on ESPN/ABC.
- The 147th Open: Most-watched final round at The Open in 18 years with 6.48 million average viewers.
- The Senior Open presented by Rolex: Final round was the most-watched PGA TOUR Champions-sanctioned event telecast in eight years with 1.286 million average viewers.
ABOUT GOLF CHANNEL
Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. Serving the most-affluent audience in all of television, Golf Channel – co-founded by Arnold Palmer in 1995 and now part of NBC Sports Group – is available to nearly 500 million viewers in more than 80 countries and nine languages around the world. Golf Channel features more live golf coverage than all other networks combined, including tournament action from the PGA TOUR, LPGA Tour, The Open, Olympics, and Ryder Cup, as well as high-quality news, instruction and original programming. Delivering unmatched coverage of the world of golf, fans are able to enjoy 24/7 live streaming of Golf Channel content through Golf Channel Digital and the NBC Sports App, powered by Playmaker Media. In addition, Golf Channel connects the world to golf through a wide array of digital and lifestyle services including Golf Channel Mobile, a comprehensive app covering golf’s latest headlines, scores and analysis; GolfNow, the world’s largest online tee time booking platform and golf course technology partner, which includes the GolfNow Mobile App, featuring on-course GPS tracking, in-round scoring and game tracking; Revolution Golf, the largest direct-to-consumer digital platform in golf ; GolfAdvisor.com, the world’s largest golf course ratings and review resource for golfers, by golfers; a North American network of Golf Channel Academy instructional facilities; and Golf Channel Am Tour, the world’s largest amateur golf tour; and as the Official Media Partner of St. Andrews Links, the Home of Golf.
Source: Linear Television: Nielsen Live+Same Day U.S. HH Rtg; P2+ Avg 000’s; Details available. Digital: Adobe Analytics.
-NBC Sports Group-