More Than 33 Million Viewers Have Tuned Into Telemundo Deportes’ 2018 FIFA World Cup™ Coverage through Round of 16
Telemundo Deportes Sets Spanish-language World Cup Record with 1.8 BILLION Live Minutes
World Cup Knockout Round Helped Telemundo Deliver its Best-Ever Monday and Tuesday Daytime Audiences
MOSCOW – July 6, 2018 – Telemundo Deportes’ exclusive Spanish-language presentation of 2018 FIFA World Cup Russia™ continues to deliver strong viewership through the Round of 16, reaching 33.5 million TV viewers (through all 56 matches).
Telemundo Deportes’ Total Audience Delivery for the four-day Knockout Round is up 39% from the Group Stage, averaging 3.25 million viewers (vs. 2.33 million). In addition, Telemundo’s TV-only average of 2.8 million viewers for Round of 16 action is up 46% from the network’s Group Stage audience.
World Cup Knockout Round coverage also helped Telemundo deliver its best-ever Monday and Tuesday daytime (9 a.m.-5 p.m. ET) audiences. In addition, the Brazil-Mexico game on Monday ranks as the most-watched weekday daytime program in Telemundo history with an average of 4.4 million viewers (5.0 million for the two-hour match window).
Telemundo Deportes’ digital presentation continues to shatter records. On Tuesday, live streaming via TelemundoDeportes.com, the Telemundo Deportes En Vivo app, and the NBC Sports app, hit 1.8 BILLION live minutes viewed – setting the new Spanish-language World Cup record for live minutes with eight matches still to play. Telemundo Deportes’ digital has also generated a record 120 million livestreams.
Live streaming of the World Cup on TelemundoDeportes.com and the Telemundo Deportes En Vivo and NBC Sports apps is powered by NBC Sports Group’s Playmaker Media.
Telemundo 2018 FIFA World Cup Russia ™ Live Match Viewership (based on two-hour game window only)
| Match, Date | TAD Average | Telemundo-only Avg. Viewership |
| Russia-Saudi Arabia, 6/14 | 1.54 million viewers | 1.39 million viewers |
| Egypt-Uruguay, 6/15 | 1.32 million viewers | 1.20 million viewers |
| Morocco-Iran, 6/15 | 1.07 million viewers | 952,000 viewers |
| Portugal-Spain, 6/15 | 2.15 million viewers | 1.86 million viewers |
| France-Australia, 6/16 | 548,000 viewers | 492,000 viewers |
| Argentina-Iceland, 6/16 | 2.39 million viewers | 2.22 million viewers |
| Peru-Denmark, 6/16 | 2.61 million viewers | 2.45 million viewers |
| Croatia-Nigeria, 6/16 | 2.04 million viewers | 1.94 million viewers |
| Costa Rica-Serbia, 6/17 | 1.74 million viewers | 1.66 million viewers |
| Mexico-Germany, 6/17 | 7.42 million viewers | 7.13 million viewers |
| Brazil-Switzerland, 6/17 | 4.56 million viewers | 4.36 million viewers* |
| Sweden-South Korea, 6/18 | 820,000 viewers | 703,000 viewers |
| Belgium-Panama, 6/18 | 1.83 million viewers | 1.63 million viewers |
| Tunisia-England, 6/18 | 1.69 million viewers | 1.48 million viewers |
| Colombia-Japan, 6/19 | 1.79 million viewers | 1.52 million viewers |
| Poland-Senegal, 6/19 | 1.41 million viewers | 1.21 million viewers |
| Russia-Egypt, 6/19 | 1.50 million viewers | 1.27 million viewers |
| Portugal-Morocco, 6/20 | 1.52 million viewers | 1.27 million viewers |
| Uruguay-Saudi Arabia, 6/20 | 1.68 million viewers | 1.40 million viewers |
| Iran-Spain, 6/20 | 1.96 million viewers | 1.64 million viewers |
| Denmark-Australia, 6/21 | 1.08 million viewers | 916,000 viewers |
| France-Peru, 6/21 | 2.34 million viewers | 1.97 million viewers |
| Argentina-Croatia, 6/21 | 2.58 million viewers | 2.04 million viewers |
| Brazil-Costa Rica, 6/22 | 1.91 million viewers | 1.57 million viewers |
| Nigeria-Iceland, 6/22 | 1.64 million viewers | 1.35 million viewers |
| Serbia-Switzerland, 6/22 | 1.63 million viewers | 1.41 million viewers |
| Belgium-Tunisia, 6/23 | 1.40 million viewers | 1.27 million viewers |
| South Korea-Mexico, 6/23 | 7.19 million viewers | 6.62 million viewers |
| Germany-Sweden, 6/23 | 3.75 million viewers | 3.44 million viewers |
| England-Panama, 6/24 | 1.61 million viewers | 1.51 million viewers |
| Japan-Senegal, 6/24 | 2.53 million viewers | 2.39 million viewers |
| Poland-Colombia, 6/24 | 3.79 million viewers | 3.55 million viewers |
| Uruguay-Russia, 6/25 | 1.93 million viewers | 1.67 million viewers |
| Saudi Arabia-Egypt, 6/25 | 44,000 viewers | 38,000 viewers |
| Iran-Portugal, 6/25 | 1.95 million viewers | 1.67 million viewers |
| Spain-Morocco, 6/25 | 291,000 viewers | 153,000 viewers |
| Australia-Peru, 6/26 | 1.70 million viewers | 1.50 million viewers |
| Denmark-France, 6/26 | 114,000 viewers | 81,000 viewers |
| Nigeria-Argentina, 6/26 | 2.86 million viewers | 2.39 million viewers |
| Iceland-Croatia, 6/26 | 97,000 viewers | 41,000 viewers |
| Mexico-Sweden, 6/27 | 5.21 million viewers | 4.42 million viewers |
| South Korea-Germany, 6/27 | 196,000 viewers | 151,000 viewers |
| Serbia-Brazil, 6/27 | 2.56 million viewers | 2.12 million viewers |
| Switzerland-Costa Rica, 6/27 | 145,000 viewers | 109,000 viewers |
| Senegal-Colombia, 6/28 | 2.28 million viewers | 1.89 million viewers |
| Japan-Poland, 6/28 | 38,000 viewers | 29,000 viewers |
| England-Belgium, 6/28 | 1.61 million viewers | 1.36 million viewers* |
| Panama-Tunisia, 6/28 | 97,000 viewers | 89,000 viewers |
| France-Argentina, 6/30 | 3.73 million viewers | 3.51 million viewers |
| Uruguay-Portugal, 6/30 | 3.96 million viewers | 3.81 million viewers |
| Spain-Russia, 7/1 | 3.64 million viewers | 3.53 million viewers |
| Croatia-Denmark, 7/1 | 3.19 million viewers | 3.11 million viewers |
| Mexico-Brazil, 7/2 | 5.48 million viewers | 4.96 million viewers |
| Belgium-Japan, 7/2 | 1.74 million viewers | 1.61 million viewers |
| Sweden-Switzerland, 7/3 | 1.38 million viewers | 1.28 million viewers |
| Colombia-England, 7/3 | 2.94 million viewers | 2.74 million viewers |
| Average | 2.17 million viewers | 1.96 million viewers |
(*Includes NBCSN Simulcast)
Source: Nielsen, L+SD, fast national cume based on 6 minute qualifier, 6/14/18-7/3/18; Adobe Analytics
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Eva Mejicanos
Sr. Manager of Sports Publicity
NBCUniversal Telemundo Enterprises
eva.mejicanos@nbcuni.com | 305.799.5310