STAMFORD, Conn. – February 18, 2018 – At the midpoint of the PyeongChang Olympics, Salt Lake City leads U.S. TV markets in primetime rating, with a 22.6 local Nielsen rating across NBC and NBCSN. Salt Lake City is also averaging a 41 share, meaning that 41% of the homes in the market with a television in use at the time are tuned into NBC Olympics coverage (not including digital).
Following Salt Lake City with the highest local ratings are Denver, Milwaukee, Seattle, Kansas City and San Diego (full top 20 chart below).
Top 20 Markets for NBC Olympics’ Primetime Coverage – Local Nielsen Rating (Thurs., Feb 8-Sat., Feb. 17)
| 1. Salt Lake City | 22.6/41 |
| 2. Denver | 22.1/40 |
| 3. Milwaukee | 18.8/30 |
| 4. Seattle | 18.7/35 |
| T5. Kansas City | 18.4/30 |
| T5. San Diego | 18.4/35 |
| 7. Minneapolis | 18.2/34 |
| 8. Portland | 18.1/34 |
| 9. Sacramento | 18.0/33 |
| 10. Austin | 16.8/30 |
| 11. West Palm Beach | 16.6/26 |
| 12. Buffalo | 16.0/25 |
| 13. Washington, D.C. | 15.9/29 |
| 14. Richmond | 15.7/24 |
| T15. Fort Myers | 15.6/25 |
| T15. St. Louis | 15.6/25 |
| 17. Los Angeles | 15.5/29 |
| T18. Albuquerque | 15.4/25 |
| T18. Columbus | 15.4/24 |
| T20. Las Vegas | 15.0/26 |
| T20. Pittsburgh | 15.0/24 |
Local metered market data represents NBC/NBCSN in primetime and includes the NBC West Coast encore and excludes sustainers.
ABOUT NBC OLYMPICS
A division of NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal’s Olympic Games coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history. NBCUniversal owns the U.S. media rights on all platforms to all Olympic Games through 2032.
— PYEONGCHANG 2018 —