Preliminary “Out of Home” Metric Lifts NBC’s TV Audience By 12%
“Out of Home” Viewing Will Be Reported Throughout PyeongChang Olympics
STAMFORD, Conn. – Feb. 8, 2018 – Viewership for NBC’s Super Bowl LII presentation, featuring the Philadelphia Eagles winning their first Super Bowl with a victory over the defending champion New England Patriots, has increased by more than 12 million viewers based on a new preliminary “out of home” viewing metric issued today by Nielsen.
“Out of home” viewership has been previously reported, but never before within four days of a live event.
With the Nielsen “out of home” figure added, Super Bowl LII now registers a Total Audience Delivery of 118.2 million viewers, across all platforms – NBC, NBCSports.com, the NBC Sports app, NBC.com ‘TV Everywhere,’ Universo, En Vivo app, NFL.com, NFL Mobile from Verizon, the Yahoo Sports app, and go90.
“We know that the Super Bowl is watched in large groups by many at parties, on college campuses, and elsewhere, so we are pleased to be able to report a lift that is in the double digits percentage wise to our NBC broadcast,” said Mark Lazarus, Chairman, NBC Broadcasting & Sports. “We will continue to utilize ‘out of home’ reporting throughout the Winter Games, as the Olympics is a communal event that brings people together.”
The “out of home” metric for Super Bowl was calculated based solely on viewership of the NBC broadcast (6:31-10:25 p.m. ET), and accounts for a 12% lift for the NBC delivery to an average of 115.6 million viewers (from the 103.4 million viewers reported on Monday).
For the PyeongChang Olympics, “out of home” viewership will be measured for every primetime telecast, beginning tonight as primetime coverage live across all time zones started at 8 p.m. ET on NBC.
–SUPER BOWL LII–