FOR IMMEDIATE RELEASE
Tuesday, February 6th, 2018
NBC OLYMPICS AND PELOTON TO OFFER MEMBERS FIRST-EVER INTERNATIONALLY-FILMED CLASSES STREAMED LIVE FROM PYEONGCHANG 2018
Classes will Stream Live from NBC’s Primetime Broadcast Studio in PyeongChang and Feature NBCUniversal Talent and Retired Olympians
PYEONGCHANG, South Korea – February 6, 2018 – NBC Olympics and Peloton, the in-home fitness and technology company, are live streaming indoor cycling classes from NBC Olympics’ broadcast studio in PyeongChang, South Korea, during the XXIII Olympic Winter Games. Peloton members across the country will have the unique opportunity to access classes streamed live from South Korea, for the first time. Peloton will host four classes during the Games, which will mark its first-ever broadcast outside its NYC studios, and will give its members the opportunity to ride alongside NBCUniversal talent and retired Olympians.
Robin Arzon, Master Instructor, will lead members as they tap into the energy of NBC’s massive broadcast operation in South Korea via their Peloton bikes for an energetic, intense group workout in an unprecedented and historic setting without ever having to leave their homes. Arzon will be joined by a revolving list of special guests for the classes, which will be available daily February 16-19 at 6 a.m. ET, and will also be available in Peloton’s on-demand library.
“We are thrilled to bring the prestige and adrenaline of NBC’s Olympic broadcast operation to our members and allow them to connect with the excitement in PyeongChang in a completely unique way. Partnering with NBC to stream live classes from PyeongChang, led by our inimitable Master Instructor Robin Arzon, is a historic event for Peloton that our members are going to love,” said William Lynch, President, Peloton.
“We’re excited to work with Peloton on this unique immersive experience for riders to train in the glow of our magnificent broadcast studio in PyeongChang,” said Gary Zenkel, President, NBC Olympics. “We look forward to sharing the energy and adrenaline from our PyeongChang broadcast center with Peloton’s active and enthusiastic ever-growing subscriber base.”
NBC’s primetime coverage of the Winter Olympics begins February 8, 2018.
ABOUT NBC OLYMPICS
A division of NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal’s Olympic Games coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history. NBCUniversal owns the U.S. media rights on all platforms to all Olympic Games through 2032.
Founded in 2012, Peloton is revolutionizing the fitness industry by merging high-design with modern technology to provide access to live and on-demand fitness group classes led by elite NYC instructors. With instant access to classes, performance tracking metrics and a motivating real-time leaderboard, Peloton is changing the way people get fit through a comprehensive and socially connected-experience that makes every workout both efficient and addicting. By merging hardware, software, and content, Peloton creates the most unique, efficient and addicting workout experience on the market. Peloton is sold online and in their growing number of showrooms across the country. For more information, visit www.onepeloton.com.
— PYEONGCHANG 2018 —