FOR IMMEDIATE RELEASE
Thursday, February 1st, 2018
TELEMUNDO DEPORTES DROPS MIC WITH FIFA WORLD CUP™ SPOT ON NBC’S SUPER BOWL LII GAME BROADCAST
Telemundo Deportes’ Chief FIFA World Cup™ Commentator Andres Cantor Delivers His Signature Goal Call on Super Bowl Commercial and Joins NBC’s Super Bowl Pre-Game Show as Special Guest
Additional FIFA World Cup™ Campaign Promotions Premiere on NBC and Universo throughout Super Bowl Sunday
MIAMI, Fla. – February 1, 2018 – Telemundo Deportes, the exclusive Spanish-language home of the FIFA World Cup™, will promote the 2018 FIFA World Cup Russia™ during the broadcast of Super Bowl LII on NBC with 10-second commercial starring Andres Cantor and his mic-dropping signature goal call.
“We want to let everyone know that we will have the most exciting, authentic coverage of the 2018 FIFA World Cup, and Super Bowl Sunday is a great vehicle for us to reach sports fans,” said Ray Warren, president, Telemundo Deportes. “Andres Cantor is a legendary giant in the World Cup community and makes our coverage unique. His trademark ‘gooool’ call carries all the passion of the sport regardless of language.”
In addition, Cantor will join NBC’s Super Bowl LII Pre-Game Show as a special guest on Sunday, Feb. 4, starting at noon ET on NBC live from U.S. Bank Stadium in Minneapolis, Minn. He will lend his trademark voice and offer pre-game views and entertainment around the big event.
The Super Bowl activations will also mark the official launch of “Lo Vivimos Juntos” – or We Live It Together – Telemundo Deportes’ multiplatform marketing campaign that aims to rally Latinos across the country around the most anticipated, global sporting event – the FIFA World Cup Russia™.
As part of the campaign, Telemundo Deportes released, through its digital and social media platforms, a minute-long cinematic spot that tells the story of how the passion for fútbol brings people together through the lenses of a group of children. Directed by renowned Mexican director Rodrigo Garcia Saiz, the short film aims to connect soccer fans with the power of storytelling, and positions Telemundo as the ultimate destination for the most authentic coverage of the 2018 FIFA World Cup Russia™.
A 30-second version of the commercial is slated to run during NBC’s Super Bowl LII Pre-Game Show and Universo’s Spanish-language telecast of the Game.
As part of NBC Sports Group comprehensive coverage of the Super Bowl, Telemundo Deportes will present exclusive Spanish-language telecast of Super Bowl LII live on Universo, Sunday, Feb. 4. at 6 p.m. ET, featuring the New England Patriots and the Philadelphia Eagles. Universo’s telecast will also be streamed live via the Telemundo Deportes En Vivo app and TelemundoDeportes.com.
Telemundo Deportes, one of the leading providers of sports content in Spanish in the United States, is home to two of the world’s most popular sporting events: the FIFA World Cup™ through 2026 and the Summer Olympic Games through 2032. It is also the home of the FIFA Club World Cup until at least 2018. In addition, Telemundo Deportes broadcasts the FIFA World Cup™ CONCACAF qualifying matches for most of the region, including the Mexico and USA national teams’ away matches, and the Premier League. Telemundo Deportes is also home to “Boxeo Telemundo Ford,” the #1 boxing program in Spanish, and “Titulares y Más,” the #1 sports news, entertainment and commentary show in Spanish, among other recognized sports properties.
To watch the commercial, visit the links below:
Cantor’s Super Bowl 10-second spot – http://qlnk.io/ql/5a738501e4b015a1602dc807
“Lo Vivimos Juntos” full-version spot – https://www.youtube.com/watch?v=n1imeLjkuH