FOR IMMEDIATE RELEASE
Monday, December 11th, 2017
NBC SPORTS GROUP TO TELEVISE FEI WORLD EQUESTRIAN GAMES™ IN SEPTEMBER 2018
NBC Sports Group to Present More Than 60 Hours of Coverage Across NBC, NBCSN and Olympic Channel: Home of Team USA
NBC Sports Group’s Coverage of the FEI World Equestrian Games™ Tryon 2018 Will Be Streamed on NBCSports.com, the NBC Sports app, OlympicChannel.com, and the Olympic Channel app
STAMFORD, Conn. – December 11, 2017 – NBC Sports Group has reached an agreement for exclusive multiplatform United States media rights to the FEI World Equestrian Games™ Tryon 2018 on September 11 – 23. The agreement includes an unprecedented amount of national equestrian sport coverage. The FEI World Equestrian Games™ return to the United States for the second time in eight years and will be held at the Tryon International Equestrian Center in Mill Spring, N.C.
The FEI World Equestrian Games™, one of the biggest events on the global sporting calendar, is held every four years in the middle of the Olympic cycle, combining eight World Championships at one event. The eight equestrian disciplines – Jumping, Dressage, Para-Equestrian Dressage, Eventing, Driving, Endurance, Vaulting and Reining – will all be contested. An anticipated 1,000 athletes, 1,500 horses, and 500,000 spectators from more than 70 countries are expected to attend. Tickets to the event have already been sold to people from all 50 U.S. states and 31 countries. The Games is projected to be the highest-attended sporting event in the United States in 2018.
Olympic Channel: Home of Team USA will present more than 50 hours of coverage, while NBC and NBCSN will combine for nearly 15 hours of live coverage from Tryon International Equestrian Center. All coverage will be streamed live on NBCSports.com and the NBC Sports app – NBC Sports Group’s live streaming product for mobile devices, tablets, and connected TVs. Coverage on Olympic Channel: Home of Team USA will also be streamed on OlympicChannel.com and the Olympic Channel app.
“We’re excited to expand our coverage, and will now present more of the FEI World Equestrian Games™ to the U.S. audience than ever before,” said Jon Miller, President of Programming for NBC Sports Group.
“Our vision is to broaden the reach of equestrian sport to an audience of horse enthusiasts around the country, and we appreciate NBC Sports Group’s partnership as we deliver the most televised equestrian sports coverage in history,” said Mark Bellissimo, Founder and CEO of Tryon International Equestrian Center. “The 2014 Games in France attracted a cumulative global broadcast audience of 350 million, so this partnership with NBC will be an important factor in boosting numbers for Tryon 2018.”
The inaugural FEI World Equestrian Games™ were hosted in Stockholm, Sweden, in 1990, and were most recently held in Normandy, France in 2014. The 2014 Games in Normandy attracted more than 500,000 on-site spectators.
In addition to its state-of-the-art competition facilities, the 1,600-acre Tryon International Equestrian Center is an equestrian lifestyle destination complete with lodging, shops, restaurants, and amenities.
Over the last two years NBC Sports Group has presented numerous equestrian events, including the Longines FEI World Cup™ Jumping Final 2017 in Omaha and the Longines FEI World Cup™ Jumping North American League, events in New York and Kentucky, and the equestrian competitions at the Rio 2016 Olympic Games.
About the Tryon International Equestrian Center
Tryon International Equestrian Center at Tryon Resort, host of the FEI World Equestrian Games™ Tryon 2018, is one of the world’s premier equestrian lifestyle destinations. From carousel to competition, the mission of Tryon Resort is to celebrate the magic of the horse, grow equestrian sport, and increase access to this majestic animal. With first-class facilities for hunter/jumper, dressage, and eventing competitions, the facility will soon accommodate all eight equestrian disciplines. Tryon Resort is a spring, summer and fall haven for equestrian competitors and enthusiasts, and a year-round destination for connoisseurs of diverse cuisine and shopping, lodging getaways, and family entertainment. Learn more at www.tryon.com.
About the FEI World Equestrian Games™
The FEI World Equestrian Games™ (WEG), which are administered by the Fédération Equestre Internationale (FEI), the worldwide governing body of equestrian sport, is the major international championship event for the eight core equestrian disciplines of show jumping, dressage and para-equestrian dressage, eventing, driving, endurance, vaulting and reining. For more information, visit www.tryon2018.com and http://www.fei.org/tryon-2018.
About NBC Sports Group
When the Comcast-NBCUniversal transaction was completed in January 2011, the sports assets of the two companies combined to form NBC Sports Group, which serves sports fans 24/7 with premier live events, insightful studio shows, and compelling original programming. The sports media company consists of a unique array of sports assets, including NBC Sports, NBC Olympics, NBCSN (NBC Sports Network), Golf Channel, nine NBC Sports Regional Networks, NBC Sports Radio and NBC Sports Digital. NBC Sports Group possesses an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United States Olympic Committee, the NFL, NHL, NASCAR, PGA TOUR, PGA of America, Royal & Ancient, Churchill Downs, NYRA, Breeders’ Cup, Premier League, Tour de France, French Open, Formula One, IndyCar and many more.