FOR IMMEDIATE RELEASE
Wednesday, November 15th, 2017
SPIETH’S SWING COACH LAUNCHES DIGITAL INSTRUCTION SERIES TODAY
GOLF CHANNEL’S NEWEST INSTRUCTOR, CAMERON MCCORMICK, DEBUTS FIRST INSTRUCTIONAL VIDEO SERIES ON SALE TODAY VIA REVOLUTION GOLF
McCormick, Jordan Spieth’s Long-Time Swing Coach, Adds Instructional Television to His Resume with New Digital Series
ORLANDO, Fla. (Nov. 15, 2017) – The coaching tips that have propelled the careers of some of the world’s most successful golfers, including three-time Major Champion Jordan Spieth, are now available to any golfer through the video series, The Skill Code, hosted by 2015 PGA Teacher of the Year Cameron McCormick. The digital series is now available for download exclusively on Revolution Golf for a limited time before it airs on Golf Channel.
McCormick announced in October his first entree into televised instruction, becoming an official member of the team of expert instructors featured on Golf Channel and Revolution Golf. As part of the new multi-year relationship, McCormick will host The Skill Code instructional series – debuting on Revolution Golf as both a downloadable digital version and a DVD set – where he will share with golfers the knowledge he has cultivated over a 20-year coaching career, along with his creative approach to incorporating a wider perspective on what it takes to improve golf performance.
“I want to empower the average golfer with the means to not only understand but also apply concepts that I’m going to deliver in The Skill Code. Rather than hope and wish that there are great shots coming, to actually make it happen right now,” McCormick said during his appearance today on Golf Channel’s Morning Drive. “So, we’ll call it ‘democratization’ of an understanding of those elements that give rise to really good shots.”
Watch a video clip of McCormick’s appearance on Morning Drive here.
The Skill Code comprises 12 episodes, with bonus content featuring an exclusive interview with McCormick, as well as five additional golf tips. Buyers also will receive an invitation to a live Q&A event in January with Revolution Golf instructors, as well as a discount on Revolution Golf+, the website’s subscription program offering member-exclusive content. The digital version sells for $47, with the four-disc DVD set selling for $57, plus shipping (shipping is free for RG+ members).
Golf Channel’s advanced production elements included the use of seven cameras and slow-motion video, as well as abundant graphics to help identify key message points and nuances to one of golf’s most complicated movements – the golf swing. In this exclusive video series, he shows viewers how to:
- Gain an extra 15-20 yards off the tee
- Build a solid swing that repeats
- Make the most of practice time
- Hit a power draw for extra accuracy and distance
- Build a short game to help save 5-10 shots a round in the next 30 days
In addition to Spieth, McCormick’s renowned roster of students includes more than 13 PGA, Web.com and LPGA Tour players, 10 of the Top-100 players in the World Junior Golf Rankings, and four of Top-100 players in the World Amateur Golf Rankings.
ABOUT GOLF CHANNEL
Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. Serving the most-affluent audience in all of television, Golf Channel – co-founded by Arnold Palmer in 1995 and now part of NBC Sports Group – is available to nearly 500 million viewers in 78 countries and nine languages around the world. Golf Channel features more live golf coverage than all other networks combined, including tournament action from the PGA TOUR, LPGA Tour, The Open, Olympics, and Ryder Cup, as well as high-quality news, instruction and original programming. Delivering unmatched coverage of the world of golf, fans are able to enjoy 24/7 live streaming of Golf Channel content through Golf Channel Digital and the NBC Sports App, powered by Playmaker Media. In addition, Golf Channel connects the world to golf through a wide array of digital and lifestyle services including Golf Channel Mobile, a comprehensive app covering golf’s latest headlines, scores and analysis; GolfNow, the world’s largest online tee time booking platform and golf course technology partner, which includes the GolfNow Mobile App, featuring on-course GPS tracking, in-round scoring and game tracking; Revolution Golf, the largest direct-to-consumer digital platform in golf ; GolfAdvisor.com, the world’s largest golf course ratings and review resource for golfers, by golfers; a North American network of Golf Channel Academy instructional facilities; and Golf Channel Am Tour, the world’s largest amateur golf tour.