FOR IMMEDIATE RELEASE
Friday, November 10th, 2017
“THURSDAY NIGHT FOOTBALL” ON NBC, NFL NETWORK, AMAZON PRIME VIDEO & UNIVERSO AVERAGES 13.4 MILLION VIEWERS ACROSS ALL PLATFORMS
Seahawks-Cardinals on TNF Dominates Primetime Competition
Next Week’s Thursday Night Football Broadcast to Feature SkyCam as Primary-Viewing Angle for Titans-Steelers
STAMFORD, Conn. – November 10, 2017 – Last night’s Seattle Seahawks’ 22-16 victory over the Arizona Cardinals on Thursday Night Football averaged a Total Audience Delivery (TAD) of 13.4 million viewers across all platforms – NBC, NFL Network, Amazon Prime Video, NBC Sports Digital, NFL Digital, and Universo, according to National data released today by The Nielsen Company, and digital data from Adobe Analytics and Amazon Prime.
Total Audience Delivery measures broader consumption by calculating average minute viewing across broadcast, cable, and digital.
Thursday Night Football viewership on NBC and NFL Network peaked at 14.7 million from 9:45-10 p.m. ET. Last night’s game (8:29-11:30 p.m. ET) registered a national household TV rating of 7.9/14.
Seahawks-Cardinals on Thursday Night Football dominated primetime television last night. NBC/NFL Network’s average primetime viewership of 12.2 million viewers topped CBS by 34% (9.1 million), ABC by 118% (5.6 million), and FOX by 281% (3.2 million).
The Average Minute Audience (AMA) for last night’s live stream via Amazon Prime Video, NBCSports.com, the NBC Sports app, NFL Mobile from Verizon, Watch NFL Network, the NFL app on Microsoft, and NFL Game Pass (International) was 381,000 viewers.
Amazon Prime Video reached a total of 1.6 million combined viewers worldwide for the NFL Thursday Night Kickoff pregame show and the Seattle-Arizona game. For the Thursday Night Football game alone, 1.4 million worldwide viewers initiated a stream on Amazon Prime Video, with each viewer watching an average of 39 minutes. The average worldwide audience watching Thursday Night Football for at least 30 seconds on Amazon Prime Video was 267,000.
Next week’s Thursday Night Football game between the Tennessee Titans and Pittsburgh Steelers on Nov. 16 will utilize the SkyCam system to provide a new primary-viewing angle.
Remaining NBC-produced game schedule in Thursday Night Football package:
| Date | Game | Network |
| Thurs. Nov. 16 | Tennessee Titans at Pittsburgh Steelers | NBC, NFLN ** |
| Thurs. Nov. 30 | Washington Redskins at Dallas Cowboys | NBC, NFLN ** |
| Thurs. Dec. 7 | New Orleans Saints at Atlanta Falcons | NBC, NFLN ** |
| Thurs. Dec. 14 | Denver Broncos at Indianapolis Colts | NBC, NFLN ** |
| Sat. Dec. 16 | Chicago Bears at Detroit Lions | NFLN |
| Mon., Dec. 25 | Pittsburgh Steelers at Houston Texans | NBC, NFLN ** |
** Live streamed on Amazon Prime Video, NBCSports.com, the NBC Sports app, NFL Mobile from Verizon, Watch NFL Network, the NFL app on Microsoft, and NFL Game Pass (International)
—THURSDAY NIGHT FOOTBALL—
