FOR IMMEDIATE RELEASE
Thursday, September 21st, 2017
GOLF CHANNEL IMPLEMENTING UNIQUE FAN ENGAGEMENT OPPORTUNITY WITH PRESIDENTS CUP SCAVENGER HUNT, TUESDAY, SEPT. 26 IN MANHATTAN
On-Air Talent across NBCUniversal to Give Video Clues on Golf Channel
Social Platforms for Fans to Find Oversized Presidents Cup throughout the City
Digital Version of Scavenger Hunt to Allow Non-Locals Chance to Participate
On-Site Winners to Receive Tickets to 2017 Presidents Cup;
Grand Prize to Award Trip for Two to 2019 Presidents Cup in Australia
ORLANDO, Fla. (September 21, 2017) – In anticipation of one of golf’s biggest events making its way to the New York metropolitan area, Golf Channel has announced an exciting fan engagement opportunity in conjunction with the 2017 Presidents Cup, Sept. 25-Oct. 1, at Liberty National Golf Club in Jersey City, N.J.
On Tuesday, Sept. 26, fans in the New York metropolitan area will have an opportunity to participate in a unique social media-integrated scavenger hunt around Manhattan. Fans will be challenged through video clues presented by on-air talent from across NBCUniversal shared via Golf Channel’s Facebook, Twitter and Instagram accounts to find oversized replicas of the Presidents Cup trophy throughout the city. Among those who will present clues for the scavenger hunt are: Matt Lauer, TODAY; Justin Hartley, This is Us; Dhani Jones, Adventure Capitalists; and Matt Iseman, American Ninja Warrior.
The six respective location winners will receive a pair of one-day grounds tickets to the 2017 Presidents Cup. For those not local to the New York metropolitan area, a digital version of the scavenger hunt will allow fans to play along for their chance to win Golf Channel merchandise. Winners of both the location-specific and digital version of the scavenger hunt also will be entered to win a trip for two to the 2019 Presidents Cup in Australia, which will include tickets to the event, airfare, hotel, transportation and spending money.
How to Participate at Locations around Manhattan
- Watch for video clues from Golf Channel’s social media handles on Tuesday, Sept. 26 for different locations around New York where oversized replicas of the Presidents Cup are waiting to be found.
- Solve the clue and proceed to the location. Then take a photo of yourself with the replica Presidents Cup and post it to your own social media account with the designated hashtag, #PresCupSweepstakes.
- Each photo taken at the six respective locations using the designated hashtag, #PresCupSweepstakes will be counted as an official entry and offer a chance to win.
How to Participate in the Digital Version of the Scavenger Hunt
- Non-local fans can follow clues on Golf Channel social media handles and will have an opportunity to type-in their responses based on the clue(s) on the scavenger hunt landing page, http://www/golfchannel.com/PresCup.
NBC Sports Group will dedicate more than 60 live hours of programming to the biennial international match play competition that will feature 12 of the top male golfers in the United States against 12 of the best from the rest of the world (outside of Europe). Nearly 30 hours of live tournament coverage (Thursday-Friday on Golf Channel; Saturday-Sunday on NBC) will be complemented by more than 30 hours of news programming and analysis throughout the week.
ABOUT GOLF CHANNEL
Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. Serving the most-affluent audience in all of television, Golf Channel – co-founded by Arnold Palmer in 1995 and now part of NBC Sports Group – is available to nearly 500 million viewers in 78 countries and nine languages around the world. Golf Channel features more live golf coverage than all other networks combined, including tournament action from the PGA TOUR, LPGA Tour, The Open, Olympics, and Ryder Cup, as well as high-quality news, instruction and original programming. Delivering unmatched coverage of the world of golf, fans are able to enjoy 24/7 live streaming of Golf Channel content through Golf Channel Digital and the NBC Sports App, powered by Playmaker Media. In addition, Golf Channel connects the world to golf through a wide array of digital and lifestyle services including Golf Channel Mobile, a comprehensive app covering golf’s latest headlines, scores and analysis; GolfNow, the world’s largest online tee time booking platform and golf course technology partner, which includes the GolfNow Mobile App, featuring on-course GPS tracking, in-round scoring and game tracking; GolfAdvisor.com, the world’s largest golf course ratings and review resource for golfers, by golfers; a North American network of Golf Channel Academy instructional facilities; and Golf Channel Am Tour, the world’s largest amateur golf tour.
-NBC Sports Group-