FOR IMMEDIATE RELEASE
Thursday, September 14th, 2017
“SUNDAY NIGHT FOOTBALL” BUS RETURNS TO ATLANTA FOR FIRST TIME SINCE 2013 FOR FALCONS-PACKERS
Stops Include Pinecrest Academy on Friday, Hapeville LocalMotion Festival on Saturday & Mercedes-Benz Stadium on Sunday
New Features Include the Vince Lombardi Trophy with a Countdown Clock to Super Bowl LII
2016 MVP Matt Ryan & Atlanta Falcons Host 2014 MVP Aaron Rodgers & Green Bay Packers on NBC’s Sunday Night Football in NFC Championship Game Rematch
STAMFORD, Conn. – September 14, 2017 – NBC Sports Group’s Sunday Night Football bus returns to the Atlanta area this weekend for the first time since 2013, traveling from Pinecrest Academy tomorrow, to Mercedes-Benz Stadium on Sunday for a rematch of last year’s NFC Championship Game, when the Green Bay Packers visit the Atlanta Falcons. The bus will bring the Vince Lombardi Trophy to various SNF locations, before arriving at its final destination, Super Bowl LII in Minneapolis, Minn., in February. The bus features four screens presenting different perspectives from on-field cameras, a replica of the Football Night in America desk, a wall with life-size player images for fan photos, and more.
Tomorrow, September 15, the bus makes a stop at the Barack and Michelle Obama Academy* before making its way to Pinecrest Academy in Cumming, Ga., from 5:30-7:30 p.m. ET for the Pinecrest Academy-Walker High School football game.
On Saturday, September 16, the bus kicks off the day at the Jess Lucas Y-Teen Park for the Hapeville LocalMotion Festival in Hapeville, Ga., from 11 a.m. – 4 p.m. ET. The bus will be open for fans on Sunday, September 17, at Mercedes-Benz Stadium in Atlanta, beginning at 5 p.m. ET, leading up to kickoff of Sunday Night Football.
The full schedule for this week’s destinations:
|Fri., Sept. 15||10 a.m. – 11 a.m.||Barack and Michelle Obama Academy*|
|Fri., Sept. 15||5:30 p.m. – 7:30 p.m.||Pinecrest Academy vs. Walker High School Football Game: Pinecrest Academy – 955 Peachtree Pkwy, Cumming, GA 30041|
|Sat., Sept. 16||11 a.m. – 4 p.m.||Hapeville LocalMotion Festival: Jess Lucas Y-Teen Park – 680 S. Central Avenue, Hapeville, GA 30354|
|Sun., Sept. 17||5 p.m. – 7:45 p.m.||Game Day at Mercedes-Benz Stadium: Mercedes-Benz Stadium – 1414 Andrew Young International Blvd NW, Atlanta, GA 30313|
*Event not open to the public
NBC Sports continues its presentation of Sunday Night Football this week with a rematch of last year’s NFC Championship Game, when Aaron Rodgers and the Green Bay Packers (1-0) visit Matt Ryan and the Atlanta Falcons (1-0), as they open their new home, Mercedes-Benz Stadium in Atlanta, Ga. The roof of the stadium is expected to be open for the first time during a sporting event on Sunday night. Coverage begins with Football Night in America this Sunday, September 17, at 7 p.m. ET on NBC.
ABOUT THE SUNDAY NIGHT FOOTBALL BUS
The bus will arrive in each city two to three days prior to the game, making stops at local landmarks and events before heading to the game site. Once at the stadium, the Sunday Night Football bus will give fans the opportunity to interact with America’s most-watched primetime television show with exclusive activities, memorabilia and four 42-inch monitors displaying highlights, promos and hype videos.
The bus will bring the Vince Lombardi Trophy to various SNF locations, before arriving at its final destination, Super Bowl LII in Minneapolis, Minn., in February. The 2017 bus features football field decaling on the floor, interactive touchscreen monitors that fans can experience what it’s like to operate a camera, and replica of the Football Night in America studio where fans can grab a mic, and act as “special correspondents” for photos. From the life-size NFL players and Carrie Underwood on the outside, to the life-size NFL players wall giving fans the opportunity to square up against players, fans will have numerous opportunities to interact and share memories from the bus.
Following each Sunday night game, the stars of the game will autograph the 2017 “Players of the Game Sunday Night Football,” which will be displayed on a photo wall in the bus – complete with a stadium backdrop – alongside the football signed by the 2016 SNF players of the game. In addition, a photo of each 2017 SNF Player of the Game will be added to the SNF schedule display on the outside of the bus throughout the season.
THE SUNDAY NIGHT FOOTBALL BUS BY THE NUMBERS
- The SNF bus will drive more than 26,000 miles across the country throughout the season;
- There will be 16 game day stops;
- The bus will drive through 38 different states throughout the season, on the road for more than 370 hours;
- It would take 50 footballs to make up the length of the SNF Bus, and 46,000 footballs to equal the weight of the bus.
The Sunday Night Football bus also incorporates social media inside and out, with SNF’s Facebook, Twitter and Instagram accounts along with the #SNF hashtag displayed on the exterior.
A dedicated producer will collect photos and create videos of the bus’ travels and the cast of characters it encounters along the way. Life on the road with the Sunday Night Football bus is featured on the Sunday Night Football Facebook, Twitter and Instagram accounts and NBC Sports on Snapchat.
–NBC SPORTS GROUP–