FOR IMMEDIATE RELEASE
Thursday, September 7th, 2017

“SUNDAY NIGHT FOOTBALL” BUS RETURNS FOR 2017 NFL SEASON – MAKES FIRST STOPS IN DALLAS TODAY AHEAD OF SUNDAY NIGHT FOOTBALL SEASON OPENER

SNF Bus Journeys Across the Country to Bring Fans Closer to America’s No. 1 Primetime TV Show

Bus to Make Stops Ahead of All Sunday Night Football Matchups

New Features Include the Vince Lombardi Trophy with a Countdown Clock to Super Bowl LII

 STAMFORD, Conn. – September 7, 2017 – As NBC Sports kicks off its season-long coverage of the 2017 NFL season with NFL Kickoff 2017 today, NBC Sports Group’s Sunday Night Football bus returns this weekend to travel the country, visiting the host cities of all Sunday Night Football games. The bus will bring the Vince Lombardi Trophy to various SNF locations, before arriving at its final destination, Super Bowl LII in Minneapolis, Minn., in February. Features of the bus include screens with four different perspectives from broadcast cameramen on the field for a look inside the broadcast, a replica of the Football Night in America desk, life-size player wall to snap photos with, and more.

The bus begins its tour of the North Texas area leading up to the season opener of Sunday Night Football today, Thursday, Sept. 7, stopping at the Big Brothers Big Sisters of Greater Dallas*. Tomorrow, Friday, Sept. 8, the bus will be open for fans attending the Mecum Dallas 2017 auto auction at Kay Bailey Hutchison Convention Center in Dallas, Texas from 10 a.m. to 3 p.m. CT.

On Saturday, Sept. 9, the bus kicks off the day at the Warren Sports Complex in Frisco, Texas, for youth football from 9 a.m. – 11 a.m. CT. The bus then travels to AT&T Stadium in Arlington, Texas for the Dallas Cowboys Rally Day from 1 p.m. – 6 p.m. CT. The bus will be open for fans on Sunday, Sept. 10, at AT&T Stadium in Arlington, Texas, beginning at 2:30 p.m. CT, leading up to kickoff of Sunday Night Football.

The full schedule for this week’s destinations:

Date Time (CT) Location
Thurs., Sept. 7 6 p.m. – 8 p.m. Big Brothers Big Sisters of Greater Dallas*
Fri., Sept. 8 5 – 7 a.m. NBC DFW – KXAS at Mecum Auctions*
Fri., Sept. 8 10 a.m. – 3 p.m. Mecum Auctions: Kay Bailey Hutchison Convention Center
– 650 S Griffin St, Dallas, TX 75202
Sat., Sept. 9 9 a.m. – 11 a.m. Frisco Youth Football League: Warren Sports Complex,
7599 Eldorado Parkway, Frisco, TX
Sat., Sept. 9 1 p.m. – 6 p.m. Dallas Cowboys Rally Day: AT&T Stadium – 1 AT&T Way,
Arlington, TX 76011 – Lot 10
Sun., Sept. 10 2:30 p.m. – 7 p.m. Game Day at AT&T Stadium: AT&T Stadium – 1 AT&T Way,
Arlington, TX 76011 – Lot 9

*Event not open to the public

Coverage of this Sunday’s opener of Sunday Night Football – America’s No. 1 primetime television show for a record six consecutive years – features 2016 Offensive Rookie of the Year Dak Prescott and the NFC East champion Dallas Cowboys hosting two-time Super Bowl MVP Eli Manning and the New York Giants from AT&T Stadium in Arlington, Texas. The Sunday night opener marks the 11th meeting between the Giants and Cowboys in NBC’s SNF package – the most-played matchup in the show’s history (since 2006). Coverage begins at 7 p.m. ET with Football Night in America, the most-watched studio show in sports.

ABOUT THE SUNDAY NIGHT FOOTBALL BUS

The bus will arrive in each city two to three days prior to the game, making stops at local landmarks and events before heading to the game site. Once at the stadium, the Sunday Night Football bus will give fans the opportunity to interact with America’s most-watched primetime television show with exclusive activities, memorabilia and four 42-inch monitors displaying highlights, promos and hype videos.

The bus will bring the Vince Lombardi Trophy to various SNF locations, before arriving at its final destination, Super Bowl LII in Minneapolis, Minn., in February. The 2017 bus features football field decaling on the floor, interactive touchscreen monitors that fans can experience what it’s like to operate a camera, and replica of the Football Night in America studio where fans can grab a mic, and act as “special correspondents” for photos. From the life-size NFL players and Carrie Underwood on the outside, to the life-size NFL players wall giving fans the opportunity to square up against players, fans will have numerous opportunities to interact and share memories from the bus.

Following each Sunday night game, the stars of the game will autograph the 2017 “Players of the Game Sunday Night Football,” which will be displayed on a photo wall in the bus – complete with a stadium backdrop – alongside the football signed by the 2016 SNF players of the game. In addition, a photo of each 2017 SNF Player of the Game will be added to the SNF schedule display on the outside of the bus throughout the season.

THE SUNDAY NIGHT FOOTBALL BUS BY THE NUMBERS

  • The SNF bus will drive more than 26,000 miles across the country throughout the season;
  • There will be 16 game day stops;
  • The bus will drive through 38 different states throughout the season, on the road for more than 370 hours;
  • It would take 50 footballs to make up the length of the SNF Bus, and 46,000 footballs to equal the weight of the bus.

 

SOCIAL MEDIA

The Sunday Night Football bus also incorporates social media inside and out, with SNF’s Facebook, Twitter and Instagram accounts along with the #SNF hashtag displayed on the exterior.

A dedicated producer will collect photos and create videos of the bus’ travels and the cast of characters it encounters along the way. Life on the road with the Sunday Night Football bus is featured on the Sunday Night Football Facebook, Twitter and Instagram accounts and NBC Sports on Snapchat.

–NBC SPORTS GROUP–