Thursday, September 7th, 2017



September 7, 2017 – Vol. 108

NBC Sports Digital “Bytes” is a collection of highlights, information and metrics for NBC Sports Digital properties.  Previous editions can be found on

“Draftsville” – A Short-Form Original Digital Video Series Starring Actor and Former Saturday Night Live Cast Member Darrell Hammond

Today, NBC Sports Digital premiered “Draftsville,” a new short-form original digital video series starring actor and former Saturday Night Live cast member Darrell Hammond. The series is a partnership between NBC Sports Digital and Above Average’s sports comedy website, The Kicker. It debuted in time for NFL Kickoff 2017 across NBC and NBC Sports’ and The Kickers’ social media platforms.

“Draftsville” reimagines NBC’s popular television series Friday Night Lights with the head coach in charge of a fantasy football team instead of a high school football team. The series incorporates NBC Sports Digital’s Rotoworld, the industry-leading source for fantasy football news and information, as the coach utilizes its resources to obsessively craft his team. Click here for a link to the first episode.

The three-episode series will follow the “drama” of the fantasy football-crazed town, with the following 5-minute episodes debuting Thursday, September 14, and Thursday, September 21. The episodes will debut on as well as the Facebook pages and Twitter handles for SNF on NBC, The Kicker, Rotoworld, and NBC Sports. “Draftsville” is produced for NBC Sports Group by The Kicker, with shareable content running across NBC Sports Digital assets.

“Draftsville” is the continuation of a short-form digital video series partnership between NBC Sports Digital and The Kicker, with previous projects including “The Pits,” a NASCAR series sponsored by SONIC Drive-In, and “Sports…The Musical,” created for NBC Sports Digital last year.

NBC Sports Social Media Surrounds Sunday Night Football

NBC Sports’ social media will surround NBC Kickoff 2017 and Sunday Night Football with comprehensive coverage, including behind-the-scenes footage, across all SNF on NBC social media platforms.

  • SNF ON FACEBOOK:  – At nearly 3.5 million LIKES strong, the Sunday Night Football Facebook page provides social-first stories, photos and video every week. In addition, the SNF Facebook page will feature weekly Facebook Live interviews with Michele Tafoya and a player from each team leading up to the game, and Facebook Live Q&A’s with Tony Dungy on Sundays.
  • SNF ON TWITTER:  Using tweets, photos, and videos, @SNFonNBC provides unique content with SNF talent, production crew and NFL players. Additionally, Michele Tafoya will provide real-time tweets from the sideline to provide followers with updates all game long.
  • SNF ON INSTAGRAM: Going into its sixth season, Sunday Night Football gives the SNF fan a look at photos through the filters of Instagram. Fans get a look around each SNF city, as well as access inside the production trucks, the locker rooms, on the field and on the sideline, as our social media producer captures the best photos of Sunday night and posts in real time. In addition, SNF on Instagram will utilize Instagram stories to maximize fans’ exposure to the Sunday Night Football footprint.
  • SNF ON SNAPCHAT: For the second season, NBC Sports’ Snapchat account will be creating content on the platform at each Sunday Night Football game, including Kickoff and from the SNFThe NBC Sports Snapchat account will take fans behind the scenes to the FNIA set and around cities where Sunday Night Football comes to town, utilizing lenses and filters to customize content specifically for the Snapchat audience.