Wednesday, August 30th, 2017


New Sunday Night Football Show Open Starring Carrie Underwood & 10 NFL Players Premieres on Sun., Sept. 10 Giants-Cowboys SNF Opener

Special Camera Technology – The Bolt and The Phantom – Utilized to Accentuate Player Athleticism

2016 Rookie of Year Dak Prescott, 2016 Defensive Player of the Year Khalil Mack & Super Bowl 50 MVP Von Miller Take Part alongside Antonio Brown, Derek Carr, Dont’a Hightower, Travis Kelce, Julio Jones, Patrick Peterson & Jason Pierre-Paul

STAMFORD, Conn. – August 30, 2017 – In 11 days on Sunday, Sept. 10, seven-time Grammy Award-winner and multi-platinum recording artist Carrie Underwood and 10 NFL players star in the debut of the 2017 show open for primetime television’s No. 1 program, NBC’s Sunday Night Football. A sneak preview is now available on (here).

The open makes its television debut on Sunday, Sept. 10 as the New York Giants visit the Dallas Cowboys on NBC’s Sunday Night Football. Tripp Dixon is creative director of the SNF show open.

Special camera technology was used this year to accentuate the athleticism of the players. The Bolt, an ultra-high-speed camera arm, was paired with The Phantom, a camera known for its slow-motion capabilities. These two technologies were combined to allow the camera to accelerate from a standstill to top speed in a fraction of second and capture the players’ mid-air movements at 300 frames per second.

Underwood is joined in the show open by 10 NFL players, who have accounted for 30 Pro Bowl selections, four Super Bowl rings, and six first-round draft picks. Following is the complete list of the players:

  • Pittsburgh Steelers WR Antonio Brown
  • Oakland Raiders QB Derek Carr
  • New England Patriots LB Dont’a Hightower
  • Kansas City Chiefs TE Travis Kelce
  • Atlanta Falcons WR Julio Jones
  • Oakland Raiders LB Khalil Mack
  • Denver Broncos LB Von Miller
  • Arizona Cardinals CB Patrick Peterson
  • New York Giants DE Jason Pierre-Paul
  • Dallas Cowboys QB Dak Prescott


“Oh, Sunday Night” is set to the music of “Somethin’ Bad,” a chart-topping duet from Underwood and Miranda Lambert which was released in 2014 and earned a Grammy nomination for Best Country Duo/Group Performance. Underwood worked with the songwriters of “Somethin’ Bad”– Chris DeStefano, Brett James, and Priscilla Renea – to rewrite the lyrics for Sunday Night Football. The result, “Oh, Sunday Night,” was produced by Mark Bright and Chris DeStefano.

SNF IS TV’S NO. 1 PRIMETIME PROGRAM FOR RECORD 6 CONSECUTIVE YEARS: NBC’s Sunday Night Football finished as primetime’s #1 TV show in all key metrics for a record sixth consecutive year – tying American Idol for the most consecutive years atop the charts (since 1950), based on live plus same day data provided by The Nielsen Company. Sunday Night Football also ranked as the No. 1 show in the advertiser-coveted 18-49 demographic for the seventh consecutive TV season.

About Carrie Underwood:

Carrie Underwood emerged from the promise of her 2005 American Idol win to become a true multi-format, multi-media superstar, spanning achievements in music, television, and film. A seven-time GRAMMY® Award winner, she has amassed over 100 major honors, sold 64 million records worldwide, and recorded 26 #1 singles, 13 of which she co-wrote, with a catalog of songs that have been streamed more than 2.6 billion times worldwide. The first female artist to be twice named the Academy of Country Music’s Entertainer of the Year, Underwood was recognized by Pollstar as the top female country touring artist for each of her headlining tours in 2008, 2010, 2012, and for 2016’s “The Storyteller Tour – Stories in the Round.” Carrie also topped Billboard’s Top 25 Tours of 2016 as the leading female country artist and was the leading female artist on Country Aircheck’s top country radio performers list for her success in both 2015 and 2016. All five studio albums, Some Hearts, Carnival Ride, Play On, Blown Away, and Storyteller – are certified Platinum or multi-Platinum, and each an American Music Awards winner as Favorite Country Album – and tallied an incredible 40 weeks at #1 on Billboard’s Top Country Albums chart.  The RIAA’s highest certified country album artist to debut this century, Underwood also holds the distinction of the highest album certification of any country artist to emerge since 2000 with the 8x Multi-Platinum success of her 2005 debut, Some Hearts.  She is the all-time Top Country Artist (male or female) on RIAA’s Digital Single Ranking, also placing her among the Top 5 females in the history of RIAA’s Digital Single Program across all genres.  In December of 2014, she released her Platinum-certified Greatest Hits: Decade #1, which produced two new #1 hits co-written by Underwood, including the RIAA-Platinum, GRAMMY-winning “Something in the Water.”  The Grand Ole Opry member demonstrated her creative diversity in 2013 starring as Maria von Trapp in NBC’s three-hour holiday blockbuster, the Emmy®-winning The Sound of Music Live!, whose airings attracted 44 million viewers. The reigning CMA Female Vocalist of the Year, Underwood claimed her fourth win in the category amid the ongoing success of her chart-topping platinum fifth studio album, Storyteller, which produced four #1 hits. This November, Underwood will co-host the CMA Awards for a tenth consecutive year.



Thurs. Sept. 7 NFL Kickoff  Kansas City Chiefs at New England Patriots
Sun. Sept. 10 Week 1   New York Giants at Dallas Cowboys (SNF open debut)
Sun. Sept. 17 Week 2   Green Bay Packers at Atlanta Falcons
Sun. Sept. 24 Week 3   Oakland Raiders at Washington Redskins
Sun. Oct. 1 Week 4 Indianapolis Colts at Seattle Seahawks
*Sun. Oct. 8 Week 5   Kansas City Chiefs at Houston Texans
*Sun. Oct. 15 Week 6 New York Giants at Denver Broncos
*Sun. Oct. 22 Week 7 Atlanta Falcons at New England Patriots
*Sun. Oct. 29 Week 8 Pittsburgh Steelers at Detroit Lions
*Sun. Nov. 5 Week 9 Oakland Raiders at Miami Dolphins
*Sun. Nov. 12 Week 10 New England Patriots at Denver Broncos
*Sun. Nov. 19 Week 11  Philadelphia Eagles at Dallas Cowboys
**Thurs. Nov. 23 Week 12 New York Giants at Washington Redskins
*Sun. Nov. 26 Week 12 Green Bay Packers at Pittsburgh Steelers
*Sun. Dec. 3 Week 13 Philadelphia Eagles at Seattle Seahawks
*Sun. Dec. 10 Week 14 Baltimore Ravens at Pittsburgh Steelers
*Sun. Dec. 17 Week 15 Dallas Cowboys at Oakland Raiders
Sat. Dec. 23 Week 16 Minnesota Vikings at Green Bay Packers
*Sun. Dec. 31 Week 17 TBD

*Flex Week

** Thanksgiving Night Game

—NBC Sports Group—