Monday, July 24th, 2017


Broad NBCUniversal Arrangement Allows for Earnhardt’s Participation in Sports, Movies, Television & Entire NBCU Portfolio


Media Conference Call with Earnhardt Jr., Mark Lazarus, Chairman, NBC Broadcasting and Sports, and Sam Flood, NBC Sports’ Executive Producer and President of Production – TODAY at 3 P.M. ET


STAMFORD, Conn. – July 24, 2017 – Dale Earnhardt Jr., the motorsports icon voted by fans as NASCAR’s Most Popular Driver for an unprecedented 14 consecutive years (2003-16), will join NBC Sports Group’s NASCAR coverage beginning in 2018, it was announced today. Chairman of NBC Broadcasting and Sports Mark Lazarus, and NBC Sports Executive Producer and President of Production Sam Flood, will introduce Earnhardt, in a media conference call today, Monday, July 24 at 3 p.m. ET. An advisory with specific information regarding the conference call will be distributed later this morning.

Earnhardt will be utilized in a number of capacities on NBC’s NASCAR coverage, with specifics to be announced in the coming months. In addition, the agreement with NBCUniversal allows Earnhardt a wide range of opportunities in the company’s media businesses, including movies, television, podcasts, and other areas.

“We are excited to welcome Dale Jr. to our team – both on and off the track,” said Mark Lazarus, Chairman, NBC Broadcasting and Sports. “As a company, NBCUniversal allows for talent to stretch themselves across not just their field of expertise, but across other areas of their interests in the media world.”

“Dale Jr. brings credibility, personality, and popularity to our already winning NASCAR team,” said Sam Flood, Executive Producer and President of Production, NBC Sports. “Giving him a chance to spread further within other NBC Sports Group properties and throughout the company is an added bonus.”

“It is a tremendous honor not only to join NBC Sports next year but to begin a new career alongside people who love NASCAR as much as I do,” said Earnhardt. “To be reunited with Steve Letarte, to be able to call legends like Jeff Burton, Dale Jarrett and Kyle Petty teammates rather than just friends, to be able to continue going to the track and connecting with race fans, it’s a privilege I don’t take lightly. I will devote my heart and soul to this broadcast team and pledge my very best to the millions who watch it.”

NBC is also partnering with Earnhardt on some of his other businesses, including Dirty Mo Media and Hammerhead Entertainment.

Earnhardt is a third-generation driver in a family forever connected to the sport of stock-car racing. The native of Kannapolis, North Carolina, has amassed 26 career victories, including the 2004 and 2014 Daytona 500. His 26 victories tie him for 29th on NASCAR’s all-time race winners list. His father, Dale Earnhardt Sr., won seven Cup titles and 76 Cup races in his storied career.


In 2017, NBC Sports Group will present the final 20 NASCAR Cup Series races, final 19 NASCAR XFINITY Series events and select NASCAR Regional & Touring Series events.

NBC Sports Group’s NASCAR programming also includes NBCSN’s daily motorsports show NASCAR America, coverage of NASCAR’s Awards Ceremonies, the annual NASCAR Hall of Fame induction ceremony, as well as original programming specials. NBC Sports Group concluded the 2016 NASCAR season presenting more hours of trackside coverage and programming than ever before.

In 2016, NBC Sports Group continued to innovate and entertain race fans with 630 hours of NASCAR programming, including interactive watch parties, documentary specials and new shoulder programming, in addition to its 366 live trackside hours from 22 different states. In 2016, overall consumption of NASCAR content on NBC Sports’ Digital properties was up 50% vs. 2015, and NASCAR on NBC’s social platforms generated a triple-digit increase in video views, as well as double-digit increase in fan base and impressions compared to the 2015 season.

–NBC Sports Group—