FOR IMMEDIATE RELEASE
Wednesday, June 28th, 2017
NBC SPORTS SURROUNDS RETURN TO NASCAR RACING WITH COMPREHENSIVE CONSUMER ENGAGEMENT PLAN
NBC Sports Groups Rolls Out NASCAR on NBC Food Truck Marketing Campaign
Custom Social Videos & Graphics to Celebrate Dale Earnhardt Jr.’s Final Laps #DaleTona
@NASCARonNBC Launches Instagram Account
Exclusive Content & Around-The-Clock NASCAR Coverage on All Social Platforms
STAMFORD, Conn. – June 28, 2017 – NBC Sports Groups is celebrating the launch of the 2017 NASCAR on NBC Season with a robust marketing campaign that surrounds the heart and soul of the racing community, and shines a light on Dale Earnhardt Jr.’s final Monster Energy NASCAR Cup Series race at Daytona International Speedway, in Daytona Beach, Fla. The “Guts, Glory and NASCAR” campaign revs up as NBC counts down to its first Monster Energy NASCAR Cup Series race of 2017, this Saturday, July 1 at 7 p.m. ET on NBC.
NASCAR ON NBC FEEDS FANS WITH REGIONAL MARKETING FOOD TRUCK CAMPAIGN
NBC Sports Group is getting to the heart of race fans with an on the ground campaign in targeted local markets. This weekend, NBC will roll out a fleet of NASCAR themed food trucks, coined the “NASCAR on NBC Pit Stop,” to deliver complimentary bites to race fans throughout the country.
Three food trucks will be on-site in specific local markets included in NBC Sports’ 21-week NASCAR season. The trucks are branded as the “NASCAR on NBC Race Flag Chips Truck,” “NASCAR on NBC Go-Go Snow Cones Truck,” and “NASCAR on NBC Racecar-B-Q Truck,” with paint schemes inspired by NASCAR race cars. In addition to the trucks, fans will have the ability to play yard games, meet NASCAR on NBC talent, and win free prizes.
New Smyrna Speedway, in West New Smyrna Beach, Fla, marks the first stop for the fleet. A list of stops the food trucks will be making this week in Florida is available here.
#DALETONA TAKE OVER
NBC Sports is surrounding Dale Jr.’s final career Monster Energy NASCAR Cup Series race at Daytona International Speedway with a complete campaign centered around “one last time.” Throughout the weekend, NBC Sports’ social team will utilize #Daletona on Facebook, Twitter, Snapchat and Instagram to amplify the one last time message.
In addition, NBC will be flying a 100-foot banner over Daytona Beach on Friday and Saturday to remind consumers not to miss Dale Jr.’s last ride at the iconic track.
Before the green flag falls on this weekend’s race coverage, fans can also re-live Dale Jr.’s 2004 Daytona 500 win, and interact live with current NASCAR drivers, NASCAR on NBC on-air personalities, and race teams, with the #NASCARThrowback social media special, Thursday, at 7 p.m. ET on NBCSN. More information on #NASCARThrowback is available here.
NBCUNIVERSAL SURROUNDS LAUNCH OF 2017 NASCAR ON NBC SEASON
As part of NBC Sports Group’s marketing and publicity efforts for the launch of the 2017 NASCAR on NBC season, NBC Sports collaborated with many of the signature properties of NBCUniversal on a series of sports, news and entertainment segments. Earlier this morning, current NASCAR drivers Clint Bowyer and Kurt Busch joined the Today Show’s Al Roker, Sheinelle Jones and Dylan Dryer to participate in a NASCAR themed obstacle course on the Today Show plaza.
In addition, CNBC’s Brian Sullivan talked business with Bowyer on Power Lunch, at CNBC’s headquarters in Englewood Cliffs. N.J. Busch and Bowyer also joined their hometown NBC Affiliates, select NBC Sports Regional Sports Networks, NBC Sports Radio, and NBC NewsChannel for interviews. Golf Channel’s Morning Drive also aired a special segment on the @GolfGuysTour, a golfing group which includes NASCAR on NBC’s lead race announcer Rick Allen, analyst Steve Letarte, as well as current NASCAR drivers Ricky Stenhouse Jr., and Denny Hamlin. NBC’s American Ninja Warrior hosted a special episode at Daytona International Speedway with included current driver Ben Kennedy attempting the course.
@NASCARONNBC LAUNCHES INSTAGRAM ACCOUNT
Throughout the 2017 NASCAR on NBC season fans will be able to get exclusive NASCAR on NBC content on Instagram, via the new @NASCARonNBC Instagram account. Launched last week, the account features exclusive behind the scenes content and access to talent through Instagram traditional posts and Instagram stories.
2017 NASCAR ON NBC CHAMPIONSHIP SWEEPSTAKES
Beginning this week and continuing through the 2017 NASCAR on NBC season, NBC Sports will offer fans the opportunity to win weekly prize packs and a chance to win four tickets to Homestead. By visiting NBCSports.com/nascarsweeps, entrants can enter their info for a chance at NASCAR on NBC swag.
BEHIND THE SCENES AND AROUND THE CLOCK ACCESS & CUSTOM CONTENT SURROUNDING DAYTONA
NBC Sports will provide around the clock social media coverage from Daytona International Speedway this weekend. From social media takeovers with NASCAR on NBC’s talent, to on-site photos, gifs and highlights, the @NASCARonNBC handles on Twitter, Facebook and Instagram will provide a behind the scenes look at behind the scenes of “The World Center of Racing.” In addition, fans will be able to download driver specific phone wallpaper available at NASCAR.com
THREE DAYS UNTIL LIVE MONSTER ENERGY NASCAR CUP SERIES RACING RETURNS TO NBC
NBC Sports Group is three days away from its 2017 debut of live Monster Energy NASCAR Cup Series and XFINITY Series racing. On Friday, June 30, at 7 p.m. ET, NBCSN kicks off its coverage of the 2017 XFINITY Series, live from Daytona International Speedway. On Saturday, July 1, at 7 p.m. ET, NBC presents its first Monster Energy NASCAR Cup Series race of 2017, and the first of 20 final races to determine the 2017 Series Champion.
NASCAR ON NBC
In 2017, NBC Sports Group will present the final 20 NASCAR Monster Energy NASCAR Cup Series races, final 19 NASCAR XFINITY Series events and select NASCAR Regional & Touring Series events.
NBC Sports Group’s NASCAR programming also includes NBCSN’s daily motorsports show NASCAR America, coverage of NASCAR’s Awards Ceremonies, the annual NASCAR Hall of Fame induction ceremony, as well as original programming specials. NBC Sports Group concluded the 2016 NASCAR season presenting more hours of trackside coverage and programming than ever before.
In 2016, NBC Sports Group continued to innovate and entertain race fans with 630 hours of NASCAR programming, including interactive watch parties, documentary specials and new shoulder programming, in addition to its 366 live trackside hours from 22 different states. In 2016, overall consumption of NASCAR content on NBC Sports’ Digital properties was up 50% vs. 2015, and NASCAR on NBC’s social platforms generated a triple-digit increase in video views, as well as double-digit increase in fan base and impressions compared to the 2015 season.
For more information about NBC Sports Group shows and properties, including press releases, photos, talent and executive bios and headshots, please visit NBCSportsGroupPressBox.com.
— NBC SPORTS GROUP —