FOR IMMEDIATE RELEASE
Thursday, June 22nd, 2017
NASCAR RACING RETURNS TO NBC – MEDIA CONFERENCE CALL TUESDAY, JUNE 27 AT 2 P.M. ET
Jeff Burton, Steve Letarte, Rick Allen, Ato Boldon and Executive Producer Sam Flood to Preview NBC’s Upcoming 2017 NASCAR Coverage
Dial 877-795-3647 to Participate
NASCAR Cup Racing Returns to NBC Saturday, July 1 at 7 p.m. ET From Daytona International Speedway
STAMFORD, Conn. – June 22, 2017 – NBC Sports Group NASCAR analyst and 21-time Cup Series winner Jeff Burton, Daytona 500-winning crew chief Steve Letarte, race announcer Rick Allen, four-time Olympic medalist and NASCAR on NBC features contributor Ato Boldon, as well as NBC Sports Group Executive Producer Sam Flood, preview the 2017 NASCAR on NBC schedule and NBC’s coverage plans for Saturday’s Coke Zero 400, on a media conference call this Tuesday, June 27 at 2 p.m. ET.
- WHAT: 2017 NASCAR on NBC Media Conference Call
- WHO: Jeff Burton, Steve Letarte, Rick Allen, Ato Boldon, and Sam Flood,
- WHEN: Tuesday, June 27, at 2 p.m. ET
- NUMBER: 877-795-3647
- Meeting ID: 8972842
NINE DAYS UNTIL LIVE NASCAR CUP SERIES RACING RETURNS TO NBC
NBC Sports Group is nine days away from its 2017 debut of live NASCAR Cup and XFINITY Series racing. On Friday, June 30, at 7 p.m. ET, NBCSN kicks off its coverage of the 2017 XFINITY Series, live from Daytona International Speedway. On Saturday, July 1, at 7 p.m. ET, NBC presents its first NASCAR Cup Series race of 2017, and the first of 20 final races to determine the 2017 Series Champion.
NASCAR ON NBC
In 2017, NBC Sports Group will present the final 20 NASCAR Cup Series races, final 19 NASCAR XFINITY Series events and select NASCAR Regional & Touring Series events.
NBC Sports Group’s NASCAR programming also includes NBCSN’s daily motorsports show NASCAR America, coverage of NASCAR’s Awards Ceremonies, the annual NASCAR Hall of Fame induction ceremony, as well as original programming specials. NBC Sports Group concluded the 2016 NASCAR season presenting more hours of trackside coverage and programming than ever before.
In 2016, NBC Sports Group continued to innovate and entertain race fans with 630 hours of NASCAR programming, including interactive watch parties, documentary specials and new shoulder programming, in addition to its 366 live trackside hours from 22 different states. In 2016, overall consumption of NASCAR content on NBC Sports’ Digital properties was up 50% vs. 2015, and NASCAR on NBC’s social platforms generated a triple-digit increase in video views, as well as double-digit increase in fan base and impressions compared to the 2015 season.
For more information about NBC Sports Group shows and properties, including press releases, photos, talent and executive bios and headshots, please visit NBCSportsGroupPressBox.com.
— NBC SPORTS GROUP —