FOR IMMEDIATE RELEASE
Monday, April 3rd, 2017
NBC SPORTS GROUP AND POKER CENTRAL LAUNCH PROGRAMMING PARTNERSHIP
New Poker Series to Debut with the Super High Roller Bowl
(Las Vegas, NV – April 3, 2017) – NBC Sports Group and Poker Central® have forged a media rights agreement in which NBC Sports Group will present Poker Central’s world-class poker programming across its linear and digital platforms, both parties announced today.
Poker Central programming will debut on NBCSN (NBC Sports Network) on Monday nights as early as summer 2017 with the Super High Roller Bowl – the biggest buy-in poker tournament of the year – along with other events to be announced that will feature captivating high-stakes poker action.
“With our large slate of premier tournaments combined with our experienced team of content creators, Poker Central is creating a comprehensive platform that truly stands out in a crowded content space,” said JR McCabe, Chief Digital Officer of Poker Central. “Partnering with the distinguished NBC Sports Group allows us to distribute our content to a platform agnostic audience.”
Poker Central’s partnership with NBC Sports Group is the latest move toward bringing high-stakes poker entertainment to a larger audience. As the relationship expands, additional poker programming will roll out with an expansive roster of events lined up for fall 2017 and beyond.
“NBCSN is thrilled to present Poker Central’s high-stakes action,” said Gary Quinn, Vice President, Programming, NBC Sports Group. “Partnering with Poker Central allows us to continue to deliver high-quality programming, while creating a destination for both existing and new poker fans alike.”
Featuring the largest buy-in of the year at $300,000, the 2017 edition of Poker Central’s Super High Roller Bowl hosts top poker players from around the world and one surprise celebrity player yet to be announced. After selling out in less than a day earlier this year, Poker Central expanded the field to 56 players who will all compete for their share of the $16.8 million prize pool – one of the year’s largest – with the top finisher going home with $6 million.
NBCSports.com and the NBC Sports app — NBC Sports Group’s live streaming platforms for desktops, mobile devices, tablets, and connected TVs — will provide streaming coverage for its Poker Central content.
About Poker Central®
Poker Central is the ultimate destination for fans of poker tournaments, cash games, and lifestyle away from the tables. Available globally direct-to-consumer via OTT as well as through network television distribution, Poker Central delivers poker’s most premier live events when and where you want them. Poker Central content also goes off the felt, allowing fans to Get in the Game® with peeks behind-the-scenes into the lavish VIP lifestyle of the game’s most notable high rollers, virtual journeys to exotic poker destinations around the globe, and the latest news on the game’s celebrity players. For more information, visit www.pokercentral.com and find Poker Central on Facebook, Twitter, and YouTube.
About NBC Sports Group
When the Comcast-NBCUniversal transaction was completed in January 2011, the sports assets of the two companies combined to form NBC Sports Group, which serves sports fans 24/7 with premier live events, insightful studio shows, and compelling original programming. The sports media company consists of NBC Sports, NBC Olympics, NBCSN, Golf Channel, NBC Sports Regional Networks, NBC Sports Radio and NBC Sports Digital, which includes NBCSports.com, NBCOlympics.com, GolfChannel.com, the digital assets of the NBC Sports Regional Networks, Rotoworld, the NBC Sports Talk franchise, multiple apps, and two transactional sports businesses, GolfNow and SportsEngine. NBC Sports Group possesses an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United States Olympic Committee, the NFL, NHL, NASCAR, PGA TOUR, The R&A, PGA of America, Churchill Downs, Premier League, Tour de France, French Open, Formula One, IndyCar and many more.