FOR IMMEDIATE RELEASE
Tuesday, January 10th, 2017
NBCSN ANNOUNCES PARTNERSHIP WITH AMERICAN FLAT TRACK RACING SERIES FOR 2017 SEASON
All 18 Rounds to Air Weekly on NBCSN Beginning in July
STAMFORD, Conn. – January 10, 2017 – NBCSN will serve as the television home of American Flat Track, providing coverage of all 18 rounds of the 2017 season beginning in July, both parties announced today.
Entering its 64th consecutive season, American Flat Track is the most historic form of American motorcycle racing and 2017 marks the dawning of a new golden era for the sport. The series boasts two diverse and highly-competitive classes and is headlined by powerful, twin-cylinder motorcycles in the AFT Twins class, with spirited single-cylinder machines battling it out in AFT Singles.
“American Flat Track is America’s original extreme sport and NBCSN is the perfect platform to bring it back into the limelight,” said Michael Lock, CEO of American Flat Track. “We’re delighted to be partnering with NBC Sports Group, one of the most respected sports media organizations in the world. This partnership represents a huge milestone for the sport and a goal that we have been working toward for a long time.”
“We’re thrilled to add American Flat Track to the best motorsports portfolio in American media,” said Jeff Macaluso, Senior Director, Programming, NBC Sports Group. “We’re excited and proud to be a part of the resurgence of this historic series.”
NBCSN’s coverage of the 2017 American Flat Track season begins in July, kicking off 18 straight weeks of high-intensity American Flat Track telecasts, expertly produced by NASCAR Productions, LLC and highlighted by flag-to-flag race coverage of both classes. The shows will include exclusive features and editorial content telling the story of the world’s elite dirt track motorcycle racers as they battle for glory, while cutting-edge technology, including the latest in onboard cameras, will allow viewers to experience the pinnacle of dirt track motorcycle racing like never before.
American Flat Track will debut inside Daytona International Speedway on a one-of-a-kind race course built on the famous tri-oval at the “World Center of Racing.” The DAYTONA TT will serve as the first battleground for the great American war brewing between Harley-Davidson and Indian Motorcycles, marking the first time the big American factories have competed head-to-head on the race track since the 1950s.
In addition to the 18 primetime premieres, NBCSN will re-air each of the shows the following week, which will also be available on NBCSports.com and the NBC Sports app. FansChoice.tv, a cornerstone of American Flat Track’s digital strategy, will provide live streaming coverage for every round of the 2017 season.
Additional information, including the details about the on-air commentary team and complete television schedule on NBCSN, will be released as it becomes available.
About American Flat Track:
American Flat Track is the world’s premier dirt track motorcycle racing series and one of the longest-running championships in the history of motorsports. Sanctioned by AMA Pro Racing in Daytona Beach, Fla., the series is highly regarded as the most competitive form of dirt track motorcycle racing on the globe. For more information on American Flat Track, please visit http://www.americanflattrack.com.
NBCSN is NBC Sports Group’s dedicated 24/7 linear sports network. Now in nearly 85 million homes, the Emmy Award-winning network is the cable television home of the Summer and Winter Olympics, National Hockey League (NHL) – including two Stanley Cup Final games – NASCAR, Formula One, IndyCar, Premier League, Tour de France, and America’s Cup. In addition, NBCSN features college football, college basketball, college hockey, cycling, outdoor programming, horse racing surrounding the Triple Crown and Breeders’ Cup, Ironman, the AVP Tour and USA Sevens Rugby. The network is also home to original programs such as NFL Turning Point, Pro Football Talk, The Dan Patrick Show, and NASCAR America. NBCSN is distributed via cable systems and satellite operators throughout the United States.