FOR IMMEDIATE RELEASE
Friday, November 18th, 2016

DEBUT OF “THURSDAY NIGHT FOOTBALL” ON NBC, NFL NETWORK & TWITTER AVERAGES 13.6 MILLION VIEWERS ACROSS ALL PLATFORMS

TV-Only TNF Viewership of 13.3 Million Viewers Is NBC’s Most-Watched November Thursday Night Program in 10 Years, Excluding Thanksgiving

STAMFORD, Conn. – November 18, 2016 – Last night’s Carolina Panthers’ 23-20 victory over the New Orleans Saints on Thursday Night Football averaged a Total Audience Delivery (TAD) of 13.6 million viewers across all platforms – NBC, NFL Network, Twitter, NBC Sports Digital, and NFL Digital, according to Fast National data released today by The Nielsen Company, and digital data from Adobe Analytics and Twitter.

Total Audience Delivery measures broader consumption by calculating average minute viewing across broadcast, cable, and digital.

NBC’s first-ever telecast of Thursday Night Football last night averaged 13.3 million TV-only viewers – ranking as the network’s most-watched Thursday night show in November since 2006, excluding Thanksgiving nights (13.4 million viewers for ER on 11/30/06).

TV viewership on NBC and NFL Network peaked at 15.8 million from 9:45-10 p.m. ET. Last night’s game (8:27-11:38 p.m. ET) registered a national household TV rating of 8.1/15.

The Average Minute Audience (AMA) for last night’s live stream via Twitter, NBC Sports Digital, and NFL Digital was 305,000 viewers.

In total, Twitter reached 3.4 million combined worldwide viewers for pregame coverage and Saints-Panthers for a minimum of three seconds with that video being 100% in view. For the Thursday Night Football game alone, Twitter reached 2.9 million viewers. This is the most total viewers for a Thursday Night Football game on Twitter this season (through six games). The average audience (AMA) watching Thursday Night Football on Twitter properties was 209,000.

Remaining Thursday Night Football game schedule:

Date Game Network
Thurs. Dec. 1 Dallas Cowboys at Minnesota Vikings NBC, NFLN **
Thurs. Dec. 8 Oakland Raiders at Kansas City Chiefs NBC, NFLN **
Thurs. Dec. 15 Los Angeles Rams at Seattle Seahawks NBC, NFLN **
Sat., Dec. 17 Miami Dolphins at New York Jets NFLN
Thurs. Dec. 22 New York Giants at Philadelphia Eagles NBC, NFLN **
Sat., Dec. 24 Cincinnati Bengals at Houston Texans NFLN
Sun., Dec. 25 Baltimore Ravens at Pittsburgh Steelers NFLN

** Live streamed on Twitter, NBCSports.com and the NBC Sports app

—THURSDAY NIGHT FOOTBALL—

NBC Sports:

Dan Masonson            203-356-2790             dan.masonson@nbcuni.com

 

NFL Network:

Alex Riethmiller        954-599-4154             alex.riethmiller@nfl.com

Andrew Howard         310-845-4579             andrew.howard@nfl.com

 

Twitter:

Brian Poliakoff           415-999-8214             bpoliakoff@twitter.com