Monday, October 31st, 2016


Award Recognizes Outstanding Female, Male Collegiate Golfer who Excel in Academics, Engage in their Community & Overcome Adversity

ATLANTA, (Oct. 31, 2016) – As the 2nd annual East Lake Cup presented by Hewlett Packard Enterprise collegiate match play championship gets underway this morning, the event officially kicked off Saturday evening when two student athletes in the field – Casey Danielson (Stanford) and Patrick Martin (Vanderbilt) – were each presented with the 2nd annual Tom Cousins Award. Both recipients were presented with the award during Saturday evening’s East Lake Cup celebration gala. Danielson and Martin were selected by a panel of industry leaders for their accolades both on and off of the golf course.

A senior at Stanford University, Danielson (Osceola, Wis.) has been named a Pac-12 All-Academic honorable mention on multiple occasions. Away from the course, Danielson established a “Birdies for a Cause,” initiative, which dates back to her high school golf competition days. By collecting donations from family and friends as they pledge money for each birdie of hers made in competition, she was able to donate more than $7500 to a fundraiser put on by her high school art department which benefits impoverished people around the world unable to provide their own source of food. While at Stanford, Danielson resurrected “Birdies for a Cause” and was able to donate more than $2500 to the Lucile Packard Children’s Hospital near Stanford’s campus.

A sophomore at Vanderbilt University, Martin (Birmingham, Ala.) was named to the 2016 SEC First Year Academic Honor Roll, in addition to being named to the 2016 SEC All-Freshman Team and 2016 All-SEC 2nd Team. After losing his grandfather to bone cancer in 2009 – the man responsible for introducing Martin and his family to golf – he decided to create a benefit golf tournament, inviting all to make a donation in order to participate. With the help of family, friends and local businesses, in four years the annual tournament raised more than $36,000 for the St. Vincent’s Bruno Cancer Center in Birmingham, Ala. Thanks to his fundraising efforts, the Cancer Center named one of their treatment rooms after his grandfather.

The award is named after developer and philanthropist Tom Cousins, who laid out a bold vision to revitalize the East Lake community of Atlanta by providing cradle-to-college education, mixed-income housing and community wellness to break the cycle of poverty to create a holistic environment. East Lake now acts as a national model for community redevelopment through Purpose Built Communities for transforming a struggling community into a thriving neighborhood.

Men: University of Oregon, University of Texas, University of Illinois, Vanderbilt University
Women: University of Washington, Stanford University, University of California (Los Angeles), Duke University


On Monday, Oct. 31, the eight teams will compete in individual stroke play competitions to determine the individual champions and to seed for two days of match-play competition. On Tuesday and Wednesday, Nov. 1-2, two match-play tournaments will be hosted simultaneously for the men’s and women’s divisions, with the semifinals taking place on Tuesday and the finals and consolation matches on Wednesday.


General admission and parking for the East Lake Cup is free and open to the public. Complimentary tickets are available here and free parking is located at the Charles R. Drew Charter School: 301 East Lake Blvd., Atlanta, Ga. Shuttle service will be provided to and from East Lake Golf Club.

Golf Channel East Lake Cup News & Tournament Coverage (live, all times EST)
Monday, Oct. 31         Morning Drive                                                7-9 a.m.
Golf Central Pre Game                                   2-3 p.m.
Individual Stroke Play Championship        3-6 p.m.
Golf Central                                                    6-7 p.m.

Tuesday, Nov. 1
Morning Drive                                                7-9 a.m.
Golf Central Pre Game                                   2-3 p.m.
Semifinals, Match Play                                 3-6 p.m.
Golf Central                                                    6-7 p.m.

Wednesday, Nov. 2
Morning Drive                                                7-9 a.m.
Golf Central Pre Game                                   2-3 p.m.
Finals, Match Play                                        3-6 p.m.
Golf Central                                                    6-7 p.m.


Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. Serving the most-affluent audience in all of television, Golf Channel – co-founded by Arnold Palmer in 1995 and now part of NBC Sports Group – is available in more than 200 million homes in 84 countries and 11 languages around the world. Golf Channel features more live golf coverage than all other networks combined, including tournament action from the PGA TOUR, LPGA Tour, The Open, Olympics, and Ryder Cup, as well as high-quality news, instruction and original programming. Golf Channel’s digital platforms, headed by, deliver unmatched coverage of the world of golf. Fans are able to enjoy 24/7 live streaming of Golf Channel content through Golf Live Extra and the NBC Sports App, both powered by Playmaker Media, and select programming is simulcast via SiriusXM’s PGA TOUR Radio. In addition, Golf Channel connects the world to golf through a wide array of digital and lifestyle services including Golf Channel Mobile, a comprehensive app covering golf’s latest headlines, scores and analysis; GolfNow, the world’s largest online tee time booking platform and golf course technology partner, which includes the GolfNow Mobile App, featuring on-course GPS tracking, in-round scoring and game tracking;, the world’s largest golf course ratings and review resource for golfers, by golfers; a North American network of Golf Channel Academy instructional facilities; and Golf Channel Am Tour, the world’s largest amateur golf tour.

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