Wednesday, October 5th, 2016


Stops Include Marquette University on Friday, North Appleton High School and Northeast Wisconsin Craft Beer Festival on Saturday & Lambeau Field on Sunday

New Features Include an Interactive Control Room Replica & Digital/Social Media Wall

Green Bay Packers Host New York Giants on NBC’s Sunday Night Football

STAMFORD, Conn. – October 5, 2016 – NBC Sports Group’s Sunday Night Football bus heads to the Green Bay area this weekend, traveling from Marquette University on Friday to Lambeau Field on Sunday for the Packers’ game against the Giants on Sunday Night Football. This season, fans will get a closer look at behind-the-scenes action of SNF broadcasts on the bus, which will take fans from the field, to the studio and in the production trucks. Features of the bus include an interactive replica of Sunday Night Football’s control room, a replica of the Football Night in America desk, life-size “Photo Bomb” wall, and more.

The bus makes its first stop of the weekend on Friday, October 7, at the Marquette University Campus Block Party in Milwaukee, Wis., from 5 p.m. – 7 p.m. CT. On Saturday, October 8, the bus kicks off the day at North Appleton High School in Appleton, Wis., with the Appleton Youth Football Association from 10:30 a.m. – 12:30 p.m. CT, before traveling to the Northeast Wisconsin Craft Beer Festival at Shopko Hall in Ashwaubenon, Wis., from 4 p.m. – 7 p.m. CT. On Sunday, October 9, the bus will be open for fans at Game Day at Lambeau Field in Green Bay, Wis., beginning at 3:30 p.m. CT, leading up to the kickoff of Sunday Night Football.

The full schedule for this week’s destinations:

Date Time (CT) Location
Fri., Oct. 7 5 – 7 p.m. Marquette University Campus Block Party: Al McGuire Center, 770 N 12th St., Milwaukee, WI 53233
Sat., Oct. 8 10:30 a.m. – 12:30 p.m. Appleton Youth Football Association: North Appleton High School, 5000 N Ballard Rd., Appleton, WI 54913
Sat., Oct. 8 4 – 7 p.m. Northeast Wisconsin Craft Beer Festival: Shopko Hall, 1901 S Oneida St., Ashwaubenon, WI 54304
Sun., Oct. 9 3:30 – 7:30 p.m. Game Day at Lambeau Field: 1265 Lombardi Ave., Green Bay, WI 54304, Harlan Plaza (north side of Lambeau)


Sunday Night Football, television’s No. 1 primetime show, continues this week as Aaron Rodgers and the Green Bay Packers host Eli Manning and the New York Giants. Coverage begins with Football Night in America – the most-watched weekly studio show in sports – this Sunday, October 9, at 7 p.m. ET on NBC.


The bus will arrive in each city two to three days prior to the game, making stops at local landmarks and events before heading to the game site. Once at the stadium, the Sunday Night Football bus will give fans the opportunity to interact with America’s most-watched primetime television show with exclusive activities, memorabilia and a 55-inch monitor housing social media elements.

The inside of the 45 ft.-long bus brings fans from the field to the studio set and for the first time, in the production trucks. The 2016 bus features football field decaling on the floor, an interactive control room replica that allows fans a taste of how the broadcast comes to life, and replica of the Football Night in America studio where fans can grab a mic, and act as “special correspondents” for photos. From the life-size NFL players and Carrie Underwood on the outside, to the life-size “Photo Bomb” wall featuring NFL players, fans will have numerous opportunities to interact and share memories from the bus.

Following each Sunday night game, the stars of the game will autograph the 2016 “Players of the Game Sunday Night Football,” which will be displayed on a photo wall in the bus – complete with a stadium backdrop – alongside the football signed by the 2015 SNF players of the game. In addition, a photo of each 2016 SNF Player of the Game will be added to the SNF schedule display on the outside of the bus throughout the season.


  • The SNF bus will drive more than 23,000 miles across the country throughout the season;
  • There will be 23 game day stops ;
  • The bus will drive through 40 different states throughout the season, on the road for more than 370 hours;
  • It would take 50 footballs to make up the length of the SNF Bus, and 46,000 footballs to equal the weight of the bus.



The Sunday Night Football bus also incorporates social media inside and out, with SNF’s Facebook, Twitter and Instagram accounts along with the #SNF hashtag displayed on the exterior.

A dedicated producer will collect photos and create videos of the bus’ travels and the cast of characters it encounters along the way. Life on the road with the Sunday Night Football bus is featured on the Sunday Night Football Facebook, Twitter and Instagram accounts and NBC Sports on Snapchat.

Fans can follow the social conversation and access content around Sunday Night Football and the SNF Bus at, with video highlights from the SNF Bus, player interviews and the game. Fans can show their passion for who they think will win each week and use an interactive map to see how other football fans across the country are talking about that SNF matchup. In addition, fans can vote on which team’s hype video they like the best.