Monday, July 18th, 2016


Company to be Re-branded “SportsEngine”

STAMFORD, Conn. – July 18, 2016 – NBC Sports Group today announced the acquisition of Sport Ngin, an industry leading sports technology platform in the youth and amateur sports participation market. Effective immediately, the company will be re-branded as SportsEngine.

Featuring a customer base of more than five million active users, SportsEngine’s suite of products help thousands of youth sports organizations improve the management of their operations and provide several valuable services for their athletes, parents, coaches, volunteers, and fans.

“We have long recognized the importance and benefits of youth participation in sports and are excited to impact customers through this new technology platform,” said Mark Lazarus, Chairman, NBC Sports Group. “SportsEngine has a best-in-class management team that has built the most comprehensive platform in the sports participation industry, and we are very excited about the trajectory of their business. We believe that by combining SportsEngine’s leading platform with our breadth of national and local multi-platform assets that reach millions of sports fans and participants every day, we can create something truly unique and powerful.”

“SportsEngine is thrilled to become part of NBC Sports Group,” said Justin Kaufenberg, CEO, SportsEngine. “From its premier national coverage of properties including the Olympics, NHL, Premier League and Sunday Night Football, to its extensive coverage of local sports through its regional sports networks across the country, to its GolfNow product that helps millions of golfers reserve tee times at their local courses, NBC Sports Group has long shown strength and leadership in its ability to serve sports fans everywhere. Together, SportsEngine and NBC Sports Group will continue to serve fans by encouraging kids to play sports, and will help improve the participation experience for millions of organizers, coaches, parents and athletes across the country.”

Founded in 2008 by co-founders Kaufenberg, Carson Kipfer and Greg Blasko, SportsEngine currently has more than 230 employees based out of the organization’s Minneapolis, Minn., headquarters. Kaufenberg and his executive management team, including his co-founders, will remain in place post-acquisition and will retain equity in the company alongside NBC Sports Group.

Click here for more information about SportsEngine,


When the Comcast-NBCUniversal transaction was completed in January 2011, the sports assets of the two companies combined to form NBC Sports Group, which serves sports fans 24/7 with premier live events, insightful studio shows, and compelling original programming. The sports media company consists of a unique array of sports assets, including NBC Sports, NBC Olympics, NBCSN (NBC Sports Network), Golf Channel, nine NBC Sports Regional Networks, NBC Sports Radio and NBC Sports Digital. NBC Sports Group possesses an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United States Olympic Committee, the NFL, NHL, NASCAR, PGA TOUR, The R&A, PGA of America, Churchill Downs, Premier League, Tour de France, French Open, Formula One, IndyCar and many more.


Helping the world play smarter and live more, SportsEngine is the leading provider of Sport Life Management web software and mobile applications for youth, amateur, and professional sports. Powering more than 500,000 sports teams, leagues, clubs, and associations, SportsEngine features a complete suite of easy-to-use tools that help sports organizations manage, connect, and communicate with a diverse range of stakeholders, including athletes, parents, administrators, coaches, referees, scouts, volunteers, fans, journalists, and sponsors. Founded in 2008, SportsEngine is based in Minneapolis, Minn.