FOR IMMEDIATE RELEASE
Thursday, July 14th, 2016
“BY THE NUMBERS” RECAP OF NBC OLYMPICS’ COVERAGE OF U.S. OLYMPIC TEAM TRIALS
Nearly 63 Million Tune In For Unprecedented 76 Hours of Coverage
Record 87 Million Minutes of Live Action Streamed
879 Million Impressions of NBC Olympics Content on Facebook and Twitter
Opening Ceremony of the 2016 Rio Olympics is Friday, August 5 on NBC
Stamford, Conn. – July 14, 2016 – NBC Olympics’ presentation of the 2016 U.S. Olympics Team Trials featured more television and live streaming hours than ever before, and viewers found more ways than ever to access the coverage across NBC, NBCSN, NBCOlympics.com, NBCSports.com, the NBC Sports app, and social media platforms.
Following is a By The Numbers recap on NBC Olympics’ 2016 U.S. Olympic Team Trials coverage:
|2.1||Margin of victory (in points) in the gymnastics trials for Simone Biles, the largest margin in the women’s Olympic Trials under the current scoring system. Biles, the three-time world all-around champion, leads the U.S. women’s team to Rio.|
|3||Individual freestyle events (200, 400, and 800 meters) swimmer Katie Ledecky won at Olympic Trials. In Rio, she aims to be the first person since American Debbie Meyer at the 1968 Mexico City Olympics to win three individual freestyles at a single Games.|
|5||Consecutive Summer Games qualified for by swimmer Michael Phelps, the most decorated Olympian in history. Phelps aims to add to his record Olympic medal haul (22, including 18 gold) in Rio.|
|16||Sports streamed live via the NBC Sports app, NBCOlympics.com & NBCSports.com (includes field hockey on July 18)|
|41||Years old, the age of Bernard Lagat, who won the 5000-meter run and will be the oldest U.S. runner in Olympic history in Rio. Lagat makes his fifth trip to the Games next month.|
|49.68||The world’s fastest time (in seconds) this year in the women’s 400-meter dash, clocked by Allyson Felix as she qualified for the Rio Olympics.|
|76||Hours of television coverage on NBC and NBCSN – the most ever for Olympic Trials.|
|217||Live hours of Olympic Trials coverage streamed by NBC Sports Digital.|
|2 million||“Likes,” comments, and video views of NBC Olympics content on Instagram.|
|5.0 million||Average primetime viewership for Olympic Trials on NBC (16 telecasts).|
|8.6 million||Average viewership for Women’s Gymnastics Trials on Sunday, July 10 – the most watched event of the Trials.|
|10.1 million||Peak quarter-hour viewership during Olympic Trials, from 11-11:15 p.m. on Sunday, July 10 as women’s gymnastics team was selected.|
|27.7 million||Minutes of live swimming streamed by fans – the most of any competition.|
|62.9 million||Viewers who watched NBC Olympics’ coverage across NBC and NBCSN.|
|86.6 million||Live streaming minutes of Olympic Trials action consumed by viewers via the NBC Sports app, NBCOlympics.com and NBCSports.com.|
|879 million||Impressions of NBC Olympics content on Facebook and Twitter.|
Top 10 markets on NBC – full Olympic trials
|T7.||West Palm Beach||4.0/7|
The Opening Ceremony of the 2016 Rio Olympics will air on Friday, August 5, on NBC. Competition begins two days earlier on Wednesday, August 3, with women’s soccer on NBCSN and USA Network. The Games conclude on Sunday, August 21, with the Closing Ceremony on NBC.
The networks and digital platforms of NBCUniversal will present an unprecedented 6,755 hours of programming for the Games of the XXXI Olympiad. Click here for more information.
ABOUT NBC OLYMPICS
A division of NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal’s Olympic coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history. The 2012 London Olympics were watched by 217 million Americans across the networks of NBCUniversal, making it the most-watched event in U.S. television history.