FOR IMMEDIATE RELEASE
Wednesday, July 13th, 2016
NBCSN ROLLS INTO NEW ENGLAND WITH NASCAR SPRINT CUP RACING FROM NEW HAMPSHIRE SUNDAY AT 1 P.M. ET
Back-To-Back Race Winner Brad Keselowski Joins NBCSN’s NASCAR America Live In-Studio Thursday at 6 p.m. ET
Saturday’s Sprint Cup Race from Kentucky Drives NBCSN to No. 1 Network in Primetime
Carl Edwards Stars in this Week’s “Phone A Fan” Social Web Video
Rutledge Wood Joins Nate Ryan on the NASCAR on NBC Podcast
STAMFORD, Conn. – July 13, 2016 – NBC Sports Group commences its third weekend of 2016 NASCAR racing coverage with over 19 hours of trackside action from New Hampshire Motor Speedway. Following two nail-biting weekends of racing, NBCSN’s on-site coverage from New England kicks off Saturday with XFINITY Series racing at 4 p.m. ET, followed by Sprint Cup racing Sunday at 1 p.m. ET.
Before NBCSN’s production team heads north, back-to-back race winner Brad Keselowski stops by NASCAR America’s studios in Stamford, Conn. Keselowski joins host Dave Briggs and Jeff Burton live in-studio Thursday evening at 6 p.m. ET to discuss his winning streak and high expectations for this weekend’s race.
SATURDAY’S SPRINT CUP RACE FROM KENTUCKY DRIVES NBCSN TO NO. 1 NETWORK IN PRIMETIME
Nearly 3.2 million viewers tuned in Saturday evening to watch Brad Keselowski stretch every single drop of fuel to cross the finish line and secure the checkered flag for a second consecutive week. The Sprint Cup race from Kentucky ranked as Saturday’s most watched cable program, and helped drive NBCSN to the No. 1 network on television in primetime among average viewers. Viewership peaked during Saturday night’s Sprint Cup race between 10:45-11 p.m. ET with 3.79 million viewers and a 2.33 HH rating. The race marks NBCSN’s best network delivery since the 2015 Sprint Cup race from Martinsville. Live streaming of the NASCAR Sprint Cup race from Ky., generated 3.0 million live minutes, up +44% vs. same event in 2015.
NBC SPORTS GROUP PRESENTS SPRINT CUP SERIES COVERAGE FROM NEW HAMPSHIRE MOTOR SPEEDWAY
NBCSN begins its trackside coverage Friday with Sprint Cup practice at 11:30 a.m. ET, followed by Sprint Cup qualifying at 4:30 p.m. ET. An on-site edition of NASCAR America wraps up the evening at 6 p.m. ET from the Fan Zone of New Hampshire Motor Speedway.
Saturday’s coverage begins on CNBC with a second practice at 10 a.m. ET, followed by final practice on NBCSN at 12:30 p.m. ET. Sunday’s race day coverage begins at noon ET on NBCSN with a one-hour edition of NASCAR America live from the pit road. Countdown to Green begins at 1 p.m. ET, with race coverage officially starting at 1:30 p.m. ET. On-site coverage wraps up with the Sprint Cup Series post-race show at 5 p.m. ET. NASCAR Victory Lap from Stamford closes out the weekend at 8 p.m. ET on NBCSN.
Race announcer Rick Allen calls this weekend’s action alongside analysts Steve Letarte and Burton. Pre- and post-race coverage is handled by host Krista Voda, and analysts Kyle Petty and Dale Jarrett. Marty Snider, Mike Massaro, Kelli Stavast and Dave Burns report from pit road. Features reporter Rutledge Wood is joined by reporter Parker Kligerman this weekend as both work to bring viewers closer to the sights and sounds of the speedway.
NBCSN’S XFINITY SERIES COVERAGE FROM LOUDON, N.H.
XFINITY coverage from New Hampshire begins Friday with practice at 1 p.m. ET and 3 p.m. ET on NBCSN. Race day coverage begins Saturday with qualifying at 11:15 a.m. ET on NBCSN. NASCAR America kicks off pre-race coverage at 3 p.m. ET and rolls into Countdown to Green at 3:30 p.m. ET. Race coverage begins at 4 p.m. ET, and a 30-minute on-site post-race show wraps up the night at 6:30 p.m. ET.
CARL EDWARDS STARS IN THIS WEEK’S “PHONE A FAN” SOCIAL WEB VIDEO
Carl Edwards stars in this week’s new NASCAR on NBC “Phone a Fan” web video, where unsuspecting fans receive calls from their favorite NASCAR drivers. In the video released today on the NASCAR on NBC Facebook page and twitter accounts, Edwards catches racing fan Lori by surprise posing as a NASCAR market researcher to discuss his epic backflips and why she didn’t jump on the Kyle Busch bandwagon. Check out the full video available here.
The always entertaining Rutledge Wood joins Nate Ryan on this week’s NASCAR on NBC podcast for an animated discussion about how he transformed his childhood love of all things motorized into a television career where he became known as the “expert.” Available on NASCAR Talk, iTunes, AudioBoom, Google Play, Spotify, Stitcher and podcasting apps, the NASCAR on NBC podcast discusses the latest NASCAR news each week with the major players in the sport.
UPCOMING NASCAR PROGRAMMING
| Date | Program | Time (ET) | Network |
| Wed., July 13 | NASCAR America | 6 p.m. | NBCSN |
| Building 43 (Encore) | 7 p.m. | NBCSN | |
| Thur., July 14 | NASCAR America | 6 p.m. | NBCSN |
| Fri., July 15 | NASCAR Sprint Cup Series Practice – New Hampshire | 11:30 a.m. | NBCSN |
| NASCAR XFINITY Series Practice – New Hampshire | 1 p.m. | NBCSN | |
| NASCAR K&N Pro Series West – Stateline * | 2 p.m. | NBCSN | |
| NASCAR XFINITY Series New Hampshire – Final Practice | 3 p.m. | NBCSN | |
| NASCAR Sprint Cup Series New Hampshire – Qualifying | 4:30 p.m. | NBCSN | |
| NASCAR America | 6 p.m. | NBCSN | |
| Sat., July 16 | NASCAR XFINITY Series New Hampshire – 2nd Practice | 10 a.m. | CNBC |
| NASCAR XFINITY Series New Hampshire – Qualifying | 11:15 a.m. | NBCSN | |
| NASCAR Sprint Cup Series New Hampshire – Final Practice | 12:30 p.m. | NBCSN | |
| NASCAR America | 3 p.m. | NBCSN | |
| Countdown To Green | 3:30 p.m. | NBCSN | |
| NASCAR XFINITY Series Racing From New Hampshire | 4 p.m. | NBCSN | |
| NASCAR XFINITY Series Post-Race | 6:30 p.m. | NBCSN | |
| Sun., July 17 | NASCAR America | 12 p.m. | NBCSN |
| Countdown To Green | 1 p.m. | NBCSN | |
| NASCAR Sprint Cup Series Racing From New Hampshire | 1:30 p.m. | NBCSN | |
| NASCAR Sprint Cup Series Post-Race | 5 p.m. | NBCSN | |
| NASCAR Victory Lap | 8 p.m. | NBCSN |
*taped
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NASCARTalk on NBCSports.com brings racing fans up-to-the-minute news, video and information on NASCAR drivers, teams and industry news. For all the latest NASCAR content socially, fans can follow @NASCARonNBC and @NASCARTalkNBC on twitter and like the NASCAR on NBC Facebook page.
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