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Thursday, January 14th, 2016

NBCSN LAUNCHES THIRD SEASON OF NASCAR AMERICA WITH LIVE COVERAGE OF CHARLOTTE MEDIA TOUR AND NASCAR HALL OF FAME FESTIVITIES

NASCAR America Returns on Tuesday, January 19th at 5 p.m. ET with Complete Coverage from Charlotte Throughout the Week

NBCSN Presents NASCAR Hall of Fame Induction Ceremony on Friday, January 22^nd at 8 p.m. ET

STAMFORD, Conn. – January 14, 2016 – NASCAR America hits the ignition switch on its third season next week with live coverage from NASCAR’s three-day media tour in Charlotte that leads into the 2016 Hall of Fame Induction Ceremony. NBCSN’s daily 5 p.m. ET editions of NASCAR America return on Tuesday, January 19. Next week’s lineup of shows is capped by a 90-minute NASCAR America: Hall of Fame Special on Friday, January 22, at 6:30 p.m. ET, leading into the NASCAR Hall of Fame Induction Ceremony at 8 p.m. ET on NBCSN.

NASCAR on NBC reporters Kelli Stavast, Dave Burns and Marty Snider report live from the Charlotte Motor Speedway Media Tour Tuesday through Thursday, covering all the announcements and developments affecting the sport.

Carolyn Manno and Kyle Petty cover all the major storylines heading into the 2016 season from NBC Sports Group’s International Broadcast Center in Stamford, Conn. Topics range from Kyle Busch’s successful off-season surgery to personnel and manufacturer changes within racing teams. Leading into Friday’s Hall of Fame Induction, NASCAR America profiles the 2016 inductees: Jerry Cook, Bobby Isaac, Terry Labonte, Bruton Smith and Curtis Turner. NASCAR America will also catch up with Chase Elliott as he readies to take over the famed No. 24 car in the wake of Jeff Gordon‘s retirement.

Friday’s NASCAR America: Hall of Fame Special features lead race announcer Rick Allen alongside Krista Voda, NASCAR Hall of Fame driver Dale Jarrett, analysts Steve Letarte and Kyle Petty. The 90-minute special includes driver interviews and pre-induction festivities. At 8 p.m. ET NBCSN presents live coverage of the NASCAR Hall of Fame Induction Ceremony from the Crown Ballroom at the Charlotte Convention Center.

After presenting over 360 hours of live, trackside NASCAR coverage across 22 states in 2015, NBC Sports Group is excited to return as the home of NASCAR’s Championship run in 2016. The schedule begins at the newly renovated Daytona International Speedway on Friday, July 1^st and culminates with exclusive coverage of the NASCAR Sprint Cup Championship from Homestead-Miami Speedway on Sunday, Nov. 20^th.

2015 NASCAR on NBC Season

The addition of NASCAR Sprint Cup and XFINITY Series racing to NBC Sports Group’s portfolio set viewership milestones in 2015. The Sprint Cup Championship race from Miami was the most-watched NASCAR season finale in a decade and set a NASCAR live streaming traffic record for NBC Sports Live Extra. Five of NBCSN’s top 10 most-watched telecasts in the network’s history are 2015 NASCAR Sprint Cup races, and NASCAR powered NBCSN to its most-watched year on record. The NASCAR on NBC Facebook page established 308M total impressions on content in 2015, while the @NASCARonNBC twitter handle closed out 2015 with 77K Total Followers, a growth of 303% over the previous year.

–NBC SPORTS GROUP–