FOR IMMEDIATE RELEASE
Wednesday, January 13th, 2016
WILSON GOLF ANNOUNCES PANEL OF JUDGES AND HOST FOR ITS UPCOMING SPORTS INNOVATION TELEVISION SERIES ‘DRIVER VS. DRIVER’
Panel Includes Former NFL Linebacker and Avid Golfer Brian Urlacher, Two-Time PGA TOUR Winner Kevin Streelman, Former USGA Technical Director Frank Thomas and Wilson Golf President Tim Clarke
‘Driver vs. Driver’ Currently in Production, Slated to Debut on Golf Channel in Fall 2016; Sports Broadcaster Melanie Collins Tabbed to Host
First-Look Show Preview to Air on Golf Channel’s ‘Morning Drive’ on Thursday, January 28 at PGA Merchandise Show
CHICAGO (Jan. 13, 2016) – Wilson Golf announced today the panel of judges and host for Driver vs. Driver, a first-of-its-kind television series that is currently in production and debuting on Golf Channel in Fall 2016.
Leading the four-person panel is former National Football League® (NFL) linebacker Brian Urlacher, an avid golfer with a single-digit handicap and a self-professed golf equipment “junkie.” Urlacher retired in 2013 after a 13-year career in the NFL, and now he has turned his competitive focus to the golf course. Alongside Urlacher will be Kevin Streelman, a two-time PGA TOUR winner and Wilson Advisory Staff Member; Frank Thomas, former USGA Technical Director with more than 40 years of golf technology and equipment experience; and Tim Clarke, President of Wilson Golf.
Sports broadcaster Melanie Collins will serve as the host of Driver vs. Driver. Currently a sideline reporter for CBS’ college football and basketball coverage, Collins formerly served as a co-host for Golf Channel’s competition series, Big Break.
Driver vs. Driver will follow the trials and tribulations that aspiring golf equipment designers face as their golf driver ideas and concepts are evaluated, critiqued, refined and tested. The winning design team ultimately will earn $500,000 and the opportunity to have their driver design sold at retail under the Wilson Staff name. The series also will take viewers behind the scenes as Wilson Labs engineers and designers partner with the contestants to take their ideas through prototyping and rigorous testing to refine the concepts until a winner is determined. The winning driver concept and viable driver will become part of the Wilson Golf line of products in 2017.
“When choosing the panel of judges, we knew we had to have a good mix of professionals that brought a relevant, yet different perspective to the process – from the everyday golfer, to the tour player to an industry expert, “said Clarke. “I also wanted to play a role on the panel because it will be up to our team at Wilson to bring the club to consumers. We’re excited to work with these judges to bring an exciting infusion of innovation to the market.”
“I really love to play this game, and personally enjoy learning about new equipment. When Wilson offered me a position as a judge, I jumped at the opportunity,” said Urlacher. “This is a side of golf I would have never been able to see, and it’s fascinating to see how equipment is developed first-hand. I’m thrilled to be part of the process of selecting an inventor to realize their dream of designing a club that will be sold across the country.”
Production for Driver vs. Driver began in the Fall of 2015 and will continue through the summer. The series is being produced by Golf Channel, whose portfolio of original productions include interview series Feherty hosted by Emmy-nominated sports personality David Feherty, high-quality instruction shows The Golf Fix, School of Golf, Golf Channel Academy and Playing Lessons and a slate of award-winning documentaries and films.
A first look preview of Driver vs. Driver will air on Golf Channel’s Morning Drive live from the PGA Merchandise Show in Orlando, Florida on January 28. For more information, log on to www.wilson.com/drivervsdriver.
ABOUT WILSON SPORTING GOODS:
Chicago-based Wilson Sporting Goods Co., a subsidiary of Amer Sports, is one of the world’s leading manufacturer of sports equipment, apparel and accessories. Wilson Golf is a global leader in high performance golf equipment and uses player insights to design products that push golf innovation into new territories. Through its dedication to creating products that enable athletes at every level to perform at their best, Wilson has earned its place as a leader in sporting goods for over a century
ABOUT GOLF CHANNEL
Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. Serving the most-affluent audience in all of television, Golf Channel – co-founded by Arnold Palmer in 1995 and now part of NBC Sports Group – is available in more than 200 million homes in 84 countries and 11 languages around the world. Golf Channel features more live golf coverage than all other networks combined, including tournament action from the PGA TOUR, LPGA Tour, The Open Championship, Olympics, and Ryder Cup, as well as high-quality news, instruction and original programming. Golf Channel’s digital platforms, headed by GolfChannel.com, are leading golf digital destinations, delivering unmatched coverage of the world of golf. Fans are able to enjoy 24/7 live streaming of Golf Channel content through Golf Live Extra and NBC Sports Live Extra and select programming is simulcast via SiriusXM’s PGA TOUR Radio. In addition, Golf Channel connects the world to golf through a wide array of digital and lifestyle services including Golf Channel Mobile, a comprehensive app covering golf’s latest headlines, scores and analysis; GolfNow, the world’s largest online tee time booking platform and golf course technology partner, which includes the GolfNow Mobile App, featuring on-course GPS tracking, in-round scoring and game tracking; GolfAdvisor.com, the world’s largest golf course ratings and review resource for golfers, by golfers; a North American network of Golf Channel Academy instructional facilities; and Golf Channel Am Tour, the world’s largest amateur golf tour.
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