FOR IMMEDIATE RELEASE
Thursday, April 23rd, 2015
DEW TOUR ANNOUNCES 2015 SCHEDULE
Chicago and Los Angeles Join Breckenridge Ski Resort for 2015 Season
Dew Tour Chicago To Take Place at Grant Park Skate Plaza
Ace Hotel to Serve as Central Hub of Dew Tour Los Angeles
Burr Ridge, Ill. – April 23, 2015 – The 11th year of the Dew Tour will bring the best of skate and BMX to Chicago, Ill., and will kick off June 20-21. First-time host Los Angeles, Calif. will provide a playground for a celebration of the sport and culture of skateboarding, spanning the downtown area from August 14-16. Concluding the season will be eight-year host Breckenridge Ski Resort with snowboard and freeski events December 10-13.
Dew Tour returns to Chicago after a five year hiatus, highlighted with the successful streetstyle competition created by the Dew Tour three years ago. The event will take place at Grant Park Skate Plaza, and will feature skate and BMX street and streetstyle competitions. Sunday of the event coincides with international Go Skate Day, and will feature special activities for local Chicago area skaters. In addition, Dew Tour’s return to Chicago will also be a celebration of the summer opening of the new Grant Park Skate Plaza. As part of the celebration, the Dew Tour will work with the Chicago Park District and Grant Park Conservancy to make further improvements to the park.
Heading to downtown Los Angeles, where skateboard roots run deep, the Dew Tour will create a skateboard cultural ecosystem, inclusive of art, fashion, music, movie premieres, competitions and more. For the first time in the Tour’s 11-year history, the Ace Hotel will act as the central hub of the Dew Tour, encompassing theaters, concert venues and outdoor competition courses. Dew Tour Los Angeles will feature skateboard street, skateboard streetstyle, and additional skateboard competitions to be named at a later date. It will also host the cinematic version of “Dew Tour Push.”
“Los Angeles is the heart of the skateboard industry, and the Dew Tour has long celebrated the diverse culture that has grown from this hub. We’re shaking things up and tapping into the resources the area provides, from adding movie premieres to incorporating fashion, art and music on a grander scale. We’re ready to bring Dew Tour home to skate’s roots,” said Chris Stiepock, General Manager, Dew Tour. “This year NBC and the Dew Tour are very excited about holding events in two of the three largest cities in America.”
“Mountain Dew is devoted to driving progression within action sports, and Dew Tour 2015 signals new, groundbreaking partnerships and enhanced consumer experiences through film, music and art that will help drive this continued commitment,” said Greg Lyons, Vice President of Brand Marketing, Mountain Dew. “We strive to bring the culture of skateboarding to life through creativity and community, and both Chicago and Los Angeles provide the perfect backdrop to celebrate skateboarding through the deep heritage and lifestyle surrounding the sport.”
Come December, the Dew Tour will return to Breckenridge, Colo. for the eighth year in a row, representing the winter sports of freeski and snowboarding. As one of the top winter resorts in their capacity to hold a major early-season event, Breckenridge Ski Resort will once again support the top international men and women’s snowboard and freeski athletes to compete in superpipe and slopestyle competitions, while downtown Breckenridge will play host to streetstyle competitions, music and more.
Complete coverage of all three events will be broadcast on NBC and will be available online via DewTour.com and NBC Sports Live Extra. Further information about coverage dates and times will be announced at a later date.
2015 DEW TOUR EVENT SCHEDULE
|Dew Tour Chicago||June 20-21||Chicago, Ill.|
|Dew Tour Los Angeles||August 14-16||Los Angeles, Calif.|
|Dew Tour Breckenridge||December 10-13||Breckenridge, Colo.|
The Dew Tour consists of three marquee events, featuring disciplines across BMX, skateboard, freeski and snowboard (superpipe and slopestyle), with additional competitions integrated throughout the year. Dew Tour events are premium action sports and lifestyle festivals combining the best in competitions along with the Dew Tour Experience, live music performances and lifestyle showcases. The Dew Tour is broadcast live on NBC, and streamed live on DewTour.com and NBC Sports Live Extra. The Dew Tour is also distributed domestically on Universal HD and Comcast SportsNet, and internationally on Eurosport, TVA, Fox Sports Asia, Extreme Sports Channel, MCM, ProSieben, DR and Globosat. Dew Tour partners include Mountain Dew (tour title sponsor), Paul Mitchell, SQUATCH Snack Sticks, Sony Mobile Communications, Verizon Wireless, Airwalk, Mike and Ike and U.S. Army. More information can be found at www.DewTour.com.
–NBC SPORTS GROUP–