FOR IMMEDIATE RELEASE
Tuesday, March 24th, 2015
DEW TOUR ANNOUNCES VIDEO CONTENT PARTNERSHIP WITH THE BERRICS
“Dew Tour Push” Launches Today
Luan Oliveira, Ben Raybourn, Aaron “Jaws” Homoki, Ishod Wair, Leticia Bufoni, Josh Matthews, Cody Cepeda and Trevor Colden to Produce 46 Exclusive Web Videos
Videos Available on DewTour.com and Berrics.com
Burr Ridge, Ill. – March 24, 2015 – Dew Tour is launching “Dew Tour Push” today, a groundbreaking video partnership with skate industry leader The Berrics that will provide a unique and in-depth look at the sport and eight of its athletes, both parties announced today.
“Dew Tour Push” has enlisted eight world-class skaters – Luan Oliveira, Ben Raybourn, Aaron “Jaws” Homoki, Ishod Wair, Leticia Bufoni, Josh Matthews, Cody Cepeda and the newest member of the Mountain Dew® skate team, Trevor Colden – to each produce their own video part. From March 24 through August 14, Berrics.com and DewTour.com will drop 46 exclusive pieces of content. Each video will provide a deeper look into a select skater and their process as they create their own skate part. An hour-long cinematic version of “Dew Tour Push,” produced by skate icon Steve Berra, featuring all eight skate video parts, will premiere this summer.
“With the addition of ‘Dew Tour Push,’ we’re introducing an integral element of skating, not only giving more context to the sport and what drives it, but presenting it to fans and viewers on an easily-accessible platform when they want it,” said Chris Stiepock, General Manager of the Dew Tour. “These videos also allow us to extend the Dew Tour brand from serving fans with three regional events a year to providing six months of original content.”
“This new phase of the Dew Tour is truly groundbreaking,” said Berra. “We’re so excited to be working with them on PUSH as we continue to shoot eight of the best and most diverse skateboarders to show you what they experience while working toward their personal video parts.”
- Cody Cepeda – Hailing out of Michigan, Cepeda is newly out from under the radar after winning Battle of the Berrics in 2014. He was a relative unknown, who beat top names including Shane O’Neill, Tom Asta and Luan Oliveira in the championship battle.
- Trevor Colden – A young up and comer, Colden is a strong overall skater who took home first place in Streetstyle at the Dew Tour City Championships in Brooklyn last year. He was recently added to the Mountain Dew skate team, joining the ranks of Paul Rodriguez and Sean Malto.
- Ben Raybourn – An innovative, raw skater who excels in transition skating, Raybourn’s Texan roots make him a thrill to watch. Having no fear, he has the talent to destroy anything he skates.
- Jaws Hamoki – A legend in his own right, Raybourn’s Birdhouse and Bones teammate Hamoki is an impressive skater in his ability to bomb drop off insane heights and land on flats. An all-around strong skater, his musculature gives him the ability to skate in ways most others cannot.
- Josh Matthews – A favorite of fellow skaters like Karl Watson and Eric Koston, Matthews has a unique approach to skating, heading to unknown spots and keeping the industry on its heels as he lays down tricks with his personal style.
- Ishod Wair – With a distinctive East Coast background, Wair is well-respected with a bevy of top sponsors. Crossing the gap between conquering the streets and dominating events – winning both Dew Tour’s Street and the Mike & Ike Streetstyle Best Trick in 2015 – Wair displays appreciation for the fans and can always be seen with a smile on his face.
- Leticia Bufoni – Arguably the best female skater in the world, Brazil’s highly competitive Bufoni continues to break through a male-dominated sport. Truly her sole focus, her efforts lie in progressing the sport for women, with the forward thinking of breaking into the Olympics.
- Luan Oliveira – Known as an absolute destroyer, Oliveira is one of the most technical skaters around, making his way up from the streets of Brazil to a member of some of the most respectable teams in the industry. His jaw-dropping skating was discovered by Eric Koston, whom he beat in Battle of the Berrics 7, and has only improved as he continually adds new tricks to his repertoire.
“This entire process has been incredible. It’s been cool to see the Dew Tour evolve – winning the streetstyle event last year, and now being a part of this new video project. You have to respect them for evolving while staying true to the sport,” said Colden.
Dew Tour Push kicks off Tuesday 3/24, with the first clip from Colden across DewTour.com and Berrics.com, the second clip comes Thursday 3/26 from Cepeda. For the full schedule of video parts, including a two-week look at the influence of music on the skate industry, visit DewTour.com.
–NBC SPORTS GROUP–