FOR IMMEDIATE RELEASE
Thursday, February 26th, 2015
BYTES: YAHOO SPORTS – NBC SPORTS NETWORK DIGITAL ALLIANCE RANKED NO. 2 AMONG ALL SPORTS DIGITAL SITES IN JANUARY
NBC SPORTS DIGITAL “BYTES”
February 26, 2015 – Vol. 47
Yahoo Sports – NBC Sports Network Digital Alliance Ranked No. 2 Among All Sports Digital Sites in January
NFL, NHL, and Premier League live content contributed to the Yahoo Sports – NBC Sports Network digital alliance maintaining its No. 2 ranking among all sports digital sites in January, with 69 million uniques, up 19% versus the prior year, according to multiplatform data released by comScore.
NBC Sports Group’s digital properties had their second-best non-Olympic month ever in January, with 37.1 million uniques, up 61% versus the prior year. Additional NBC Sports Group digital milestones for the month of January include:
- NBCSports.com had its best month ever for the third consecutive month, delivering 23.8 million uniques, up 56%
- The Golf Channel’s digital sites delivered 4.4 million uniques, up 69%
- CSN New England had its best month ever at 4.1mm uniques, up 88%
- Rotoworld.com delivered 2.7 million uniques, up 29%
NBC Sports Regional Networks’ Live NBA Streaming Establishes Strong Gains Across Key Metrics
As previously announced, NBC Sports Regional Networks and six of its National Basketball Association team partners tipped off the 2014-15 regular season with the introduction of live streaming of games, as well as pre- and post-game shows.
According to figures captured by Adobe Analytics, the increase in minutes watched across Comcast SportsNet’s live NBA streams has jumped more than 122% in the last three months, posting 3.1 million cumulative minutes watched in November, 4.6 million in December, and 6.9 million in January. NBC Sports Regional Networks’ implementation of “TV Everywhere” is available at no additional cost to subscribers of Comcast SportsNet and is currently being offered through agreements reached with 11 pay television providers, including DirecTV, Comcast, Dish, Verizon, Time Warner Cable and AT&T.
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Premier Boxing Champions
NBCSports.com launched its Premier Boxing Champions page for comprehensive boxing coverage ahead of PBC on NBC’s primetime debut on Saturday, March 7. NBCSports.com/PBConNBC includes boxing articles and videos, a link to the full boxing schedule, and interactive “fight cards” that display boxer attributes.
In addition, Joe Posnanski will write two pieces on NBC SportsWorld leading up to the fight next week. The first features interviews with several prominent fighters and legends of the sport about where boxing is, where it’s been and where it’s headed.
Posnanski will also profile one of boxing’s fastest rising stars, Keith Thurman, who fights Robert Guerrero in the debut of PBC on NBC. Thurman, who can be described as half philosopher, half knockout artist, carries with him the memory of Ben Getty, the late trainer who taught him how to box while working as the janitor at his elementary school.
Live Sports on NBC are Now Offered by Cox Through NBC Sports Live Extra
Live Sports on NBC are now being offered by Cox through NBC Sports Live Extra for subscribers via “TV Everywhere,” giving consumers additional value to for their subscription service, and making high quality content available to MVPD customers both in and out of the home and on multiple platforms. The NBC Sports Live Extra app is available at the Apple App Store and within Google Play.
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