FOR IMMEDIATE RELEASE
Thursday, September 18th, 2014

“SUNDAY NIGHT FOOTBALL” BUS MAKES CHARLOTTE DEBUT TOMORROW

Stops Include Charlotte Motor Speedway & Charlotte’s Festival in the Park

STAMFORD, Conn. – September 18, 2014 – The Sunday Night Football bus continues its tour this week traveling to Charlotte for the first time, stopping at Charlotte Motor Speedway tomorrow and Charlotte’s Festival in the Park on Saturday before making its way to Romare Bearden Park near Bank of America Stadium for the Steelers-Panthers game on Sunday Night Football.

This week’s destinations include:

Date Location
Fri., Sept. 19 Charlotte Motor Speedway’s AutoFair, 5555 Concord Pkwy S, Concord, N.C., 11 a.m. – 2 p.m. ET
Sat., Sept. 21 Freedom Park for Charlotte’s Festival in the Park, 1409 East Blvd, Charlotte, N.C., 1 p.m. – 4 p.m. ET
Sun., Sept. 22 Fan Zone at Romare Bearden Park (Charlotte, N.C.), 5 p.m. leading up to kick off of Sunday Night Football


ABOUT THE SUNDAY NIGHT FOOTBALL BUS
NBC’s Sunday Night Football coverage featuring Steelers vs. Panthers will begin at 7 p.m. ET with Football Night in America. For more information about this week’s NFL coverage, click here.

NBC Sports Group’s Sunday Night Football bus returns this season to travel the country visiting the host cities of all 17 Sunday Night Football games, NFL Kickoff 2014, and NBC’s Wild Card and Divisional Playoff games. The SNF bus will also be on-site all week leading up to the crowning of the Super Bowl XLIX champion in Arizona on Sunday, February 1, 2015.

The bus arrives in each city two to three days prior to the game, making stops at local landmarks and events before heading to the game site on Sunday. In each city fans will have the opportunity to interact with America’s most-watched primetime television show via exclusive memorabilia, and an interactive 55-inch touch screen housing social media elements, photos and video.

As the Sunday Night Football bus makes its way from NFL Kickoff to the Super Bowl, it travels with a replica Vince Lombardi Trophy that will be available for fan photos. From the life-size NFL player and Carrie Underwood images on the bus’ exterior, and the Vince Lombardi Trophy and “Photo Bomb” wall featuring NFL players on the inside, fans will have numerous opportunities to interact and share memories from the bus.

Following each Sunday night game, the stars of the game will autograph “The Sunday Night Football,” which will be displayed on the bus alongside the footballs signed by the 2012 and 2013 SNF players of the game. In addition, key highlights from last season’s SNF will be shown on the bus’ TV, and a photo of each 2014 SNF Player of the Game will be added to the SNF schedule display on the outside of the bus.

THE SUNDAY NIGHT FOOTBALL BUS BY THE NUMBERS

  • The 304 square-foot bus is wrapped with images of NFL players, Carrie Underwood and the 2014 SNF schedule (for images, click here).
  • The SNF bus will drive more than 40,000 miles across the country through the season, and cross the country at least three times.
  • There will be 21 game day stops over 22 weeks (for the 2014 SNF schedule, click here).
  • The bus will make multiple stops in each local market.

SOCIAL MEDIA

The Sunday Night Football bus will also incorporate social media both inside and out. SNF‘s Facebook, Twitter and Instagram accounts along with the #SNF hashtag will be displayed on the exterior.

Fans can digitally follow the Sunday Night Football bus at NBCSports.com/FollowSNF. The site includes an interactive map of where the bus has been, and where it’s traveling next, allowing fans to take a virtual #SNFRoadTrip, which began at NFL Kickoff on Sept. 4 and continues all the way to the ultimate Sunday night of them all, Super Bowl XLIX  #SB49. In addition, fans can also participate in a tweet contest to show their team pride and see which team is leading in mentions each week.

A dedicated producer will collect photos and create videos of the bus’ travels and the cast of characters it encounters along the way. Life on the road with the Sunday Night Football bus will be featured on Facebook, Twitter and Instagram, as well as aggregated on NBCSports.com/FollowSNF using #SNFRoadTrip.

–NBC SPORTS GROUP–