FOR IMMEDIATE RELEASE
Monday, May 5th, 2014
DEW TOUR ANNOUNCES 2014 DATES AND LOCATIONS
Anchored with Ocean City and Breckenridge, Portland and Brooklyn Streetstyle Events Added for 10th Anniversary Season
Burr Ridge, Ill. – May 5, 2014 – Celebrating its 10-year anniversary, the Dew Tour will kick off in Ocean City, Md., and once again round out the year in Breckenridge, Colo., Alli Sports, a division of the NBC Sports Group, announced today. Marking another year of progression for the property, the Dew Tour has added a fourth stop to the 2014 calendar, with events in new host cities Portland, Ore. and Brooklyn, NY.
For the fourth consecutive year, the Dew Tour will begin the season in Ocean City, Md., home of the Dew Tour Beach Championships. The five day event will take place June 25-29, and feature the world’s best athletes in the sports of skateboard and BMX.
The second stop of the 2014 season will take place August 16-17, in Portland, Ore., when the Dew Tour holds the first of two Toyota City Championships. The Toyota City Championships in Portland will include BMX and skateboard streetstyle competitions, as well as a BMX dirt session.
The Toyota City Championships in Brooklyn will be held September 20-21, and will feature street and streetstyle events for both BMX and skateboard. The world famous House of Vans, in Brooklyn, will serve as the venue for the BMX and skateboard street competitions. The competitions will feature courses inspired by iconic NYC skate spots, and will provide athletes with the chance to showcase their creativity and technical skills in an authentic street event. Courses for the two Toyota City Championships streetstyle focused events will be designed and constructed by renowned California Rampworks. In addition, skate industry insiders Rob Meronek and Ryan Clements will serve as Sport Directors for the street and streetstyle events. They will work with the Dew Tour to determine the direction of the disciplines over the course of the year, from course design to on-site competitions.
The 2014 season will wrap up at Breckenridge Ski Resort, in Breckenridge, Colo., December 11-14, and will include some of the worlds most decorated action sports athletes and Winter Olympians.
“Based on the success and response to the streetstyle discipline we started two years ago, this year we have added an additional streetstyle competition,” said Eric Grilly,President, Alli Sports. “Taking the Dew Tour to Brooklyn and the House of Vans for the 10th Anniversary should make for an exciting event and broadcast on NBC. The Dew Tour continues to lead the industry with 28 hours of original action sports programming on NBC and NBCSN.”
“For a decade, Mountain Dew has been committed to advancing action sports through the Dew Tour,” said Greg Lyons, Vice President of Marketing, Mountain Dew. “We’re especially excited about adding the street skate competition in Brooklyn. There’s just a creative vibe in the Brooklyn skate scene that exists naturally, making it a draw for some of skate’s top talent.”
The Dew Tour schedule will incorporate specific sports and disciplines at each stop:
- Dew Tour Beach Championships: Ocean City, Md.
o BMX Park
o BMX Street Session
o BMX Vert
o Skateboard Bowl
o Skateboard Legends Bowl
o Skateboard Street Session
o Skateboard Vert
o Am Skateboard Shop Battle
o Am Surf Shop Showdown
- Toyota City Championships: Portland, Ore.
o BMX Streetstyle
o BMX Dirt Session
o Skateboard Streetstyle
- Toyota City Championships: Brooklyn, N.Y.
o BMX Street
o BMX Streetstyle
o Skateboard Street
o Skateboard Streetstyle
- iON Mountain Championships: Breckenridge, Colo.
o Freeski Slopestyle
o Freeski Superpipe
o Snowboard Slopestyle
o Snowboard Superpipe
o Snowboard Streetstyle
The 2014 Dew Tour will be available on NBC, NBCSN and NBC Sports Live Extra, where Dew Tour’s dedicated digital platform will stream live competitions and bring consumers exclusive Dew Tour action, interviews and behind-the-scenes access on desktops, mobile device and tablets.
DEW TOUR ON NBC SPORTS LIVE EXTRA: NBC Sports Live Extra— NBC Sports Group’s live streaming product for desktops, mobile devices, and tablets — will provide live comprehensive streaming coverage of the Dew Tour via “TV Everywhere,” the media industry’s effort to make quality content available to authenticated customers both in and out of the home and on multiple platforms.
For desktops, NBC Sports Live Extra can be accessed at NBCSports.com/liveextra. The NBC Sports Live Extra app for mobile devices and tablets is available at the App Store for iPhone, iPad and iPod touch, and on select Android handset and tablet devices within Google Play.
Coverage will live stream to PCs, mobile devices and tablets through NBC Sports Live Extra, and to the digital platforms of participating cable, satellite, and telco services, via “TV Everywhere,” which is available on an authenticated basis to subscribers of participating MVPDs.
–NBC SPORTS GROUP–