FOR IMMEDIATE RELEASE
Monday, April 21st, 2014
DEW TOUR RETURNS TO OCEAN CITY FOR FOURTH CONSECUTIVE YEAR
Dew Tour Beach Championships Kicks Off 10th Anniversary Season
Burr Ridge, Ill. – April 21, 2014 – Alli Sports, a division of the NBC Sports Group, today announced the dates and locations for the 2014 Dew Tour Beach Championships. Celebrating its ten-year anniversary, the Dew Tour will kick off in Ocean City, Md. for the fourth consecutive year, June 25-29, featuring skateboard and BMX events over the five-day event. The NBC Sports Group will feature more than eight hours of coverage of the Dew Tour Beach Championships, including four hours LIVE on NBC.
“The continued support of the city for the past three years sets us up for an exciting return to Ocean City during our 10th Anniversary season,” said Eric Grilly, President, Alli Sports. “Working with the Mayor’s office, city council and all of the city departments, we have seen record attendance year after year, and enjoy creating an event that is influenced both by the physical environment of the beach and the action sports culture in the area.”
The Dew Tour kicks off June 25-29, drawing inspiration from the East Coast beach destination, featuring five days of thrilling competitions, lifestyle events and the interactive Dew Tour Experience with athlete meet and greets, prizes and games. The remainder of the 2014 Dew Tour schedule will be released in the coming weeks.
“We are thrilled to once again play host to the Dew Tour and welcome the amazing athletes to our beach,” said Rick Meehan, Mayor of Ocean City. “Each year this event gets better and better and we are looking forward to a fantastic 2014 Dew Tour in Ocean City.”
The complete 2014 Dew Tour Beach Championships schedule is as follows, incorporating specific sports and disciplines:
• Dew Tour Beach Championships: Ocean City, Md. June 25-29
o BMX Park
o BMX Street Session
o BMX Vert
o Skateboard Bowl
o Skateboard Legends Bowl
o Skateboard Street Session
o Skateboard Vert
o Am Skateboard Shop Battle
o Am Surf Shop Showdown
For additional Dew Tour event information, visit http://www.DewTour.com and the Dew Tour Facebook page.
DEW TOUR ON NBC SPORTS LIVE EXTRA: NBC Sports Live Extra— NBC Sports Group’s livestreaming product for desktops, mobile devices, and tablets — will provide live comprehensive streaming coverage of the Dew Tour via “TV Everywhere,” the media industry’s effort to make quality content available to authenticated customers both in and out of the home and on multiple platforms.
For desktops, NBC Sports Live Extra can be accessed at NBCSports.com/liveextra. The NBC Sports Live Extra app for mobile devices and tablets is available at the App Store for iPhone, iPad and iPod touch, and on select Android handset and tablet devices within Google Play.
Coverage will live stream to PCs, mobile devices and tablets through NBC Sports Live Extra, and to the digital platforms of participating cable, satellite, and telco services, via “TV Everywhere,” which is available on an authenticated basis to subscribers of participating MVPDs.
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The Dew Tour consists of four marquee events, featuring disciplines across BMX, skateboard, freeski and snowboard (superpipe and slopestyle), with additional competitions integrated throughout the year. Dew Tour events are premium action sports and lifestyle festivals combining the best in action sports competitions along with the Dew Tour Experience, live music performances and lifestyle showcases. The Dew Tour is broadcast live on NBC and NBCSN. Dew Tour partners include Mountain Dew (tour title sponsor), iON, Toyota, Paul Mitchell and Squatch. More information can be found at http://www.DewTour.com.
Alli Sports, a division of the NBC Sport Group, is a media, event and branded content company that specializes in action, adventure, and adrenaline based sports. Alli properties include the Dew Tour, Lucas Oil Pro Motocross Championship, the Red Bull Signature Series and World of Adventure Sports presented by Go Pro. More information can be found at http://www.Allisports.com.
NBC Sports Group
When the Comcast-NBCUniversal transaction was completed in January 2011, the sports assets of the two companies combined to form the NBC Sports Group, which serves sports fans 24/7 with premier live events, insightful studio shows, and compelling original programming. The sports media company consists of a unique array of broadcast television, cable television, radio and digital sports assets, including NBC Sports, NBC Olympics, NBC Sports Network, Golf Channel, 11 NBC Sports Regional Networks, NBC Sports Radio and all of their respective digital properties. The NBC Sports Group possesses an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United States Olympic Committee, the NFL, NHL, PGA TOUR, PGA of America, USGA, Churchill Downs, Premier League, MLS, Tour de France, French Open, Formula One, IndyCar and many more.