NBC Olympics is offering U.S. viewers robust coverage of the 2014 Sochi Olympics via a myriad of social media initiatives, including social media segments during NBC’s coverage, as well as news and information updates on seven different social media platforms.
For the second Olympic Games in a row, NBC Olympics has partnered with Facebook and Twitter to extend its coverage onto the popular social media platforms. The social media partnerships once again allow the NBC Sports Group to communicate directly with fans of the Olympics and celebrate the Games with viewers in new and unique ways.
In addition, through NBC Olympics partnership with Yahoo, content from both Tumblr and Flickr are providing a different perspective of the Olympics and allow users of those platforms to engage, speak about and cover the Olympics in original ways. Up-to-date information, videos, photos, athlete interviews and news about the Games will also be shared on Instagram, Vine and Google+.
In concert with the social media partnerships established for the Sochi Olympics, NBC Olympics social media staff in both the U.S. and Russia are providing ‘round the clock coverage of news and results.
NBC Olympics and Twitter are collaborating to magnify the Olympic conversation on Twitter and encourage tune-in to NBCUniversal’s multi-platform coverage of the Games, the two companies announced on Wednesday.
As part of the agreement, Twitter will incorporate NBC Olympics’ content into the center of its Olympic dialogue throughout the Games. The first iteration of such content occurred Tuesday when @NBCOlympics debuted its feature on South Korean figure skating gold medalist Yuna Kim (@Yunaaaa) on Twitter. The piece is narrated by Ryan Seacrest (@RyanSeacrest). Twitter will also populate its Sochi Olympics event page with @NBCOlympics most compelling Tweets.
@NBCOlympics and Twitter will notify fans with relevant content for those who clamor for more information about their favorite athletes and teams. In addition, compelling data compiled by Twitter about the Olympic social media buzz will be used by NBC throughout the Games within its NBC Olympics’ multi-platform editorial coverage, including in primetime.
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SOCIAL MEDIA SEGMENTS
Apolo Ohno, the most-decorated Winter Olympian in U.S. history, will host regular social media segments on television. The segments will shine a light on what athletes, celebrities and fans of the Olympics are talking about on social media during the Games, and will feature tweets, photos, video, data and Sochi Olympics moments the world is sharing on Facebook, Twitter and other social platforms.
The primetime segments will be produced by NBC Olympics editorial unit, in collaboration with representatives from Facebook, Twitter, Yahoo and other social media platforms.
For the second Games in a row, the NBC Olympics Instagram page gives users a look inside the NBC Olympics experience from the Opening Ceremony through the end of the Games. Throughout the Games, Instagram and NBC Olympics will create hashtag campaigns with different themes to have users submit their own photos which will be featured on the account. Celebrity, athlete and fan photos will also be included in NBC Olympics on-air coverage of the Games. NBC Olympics talent, such as Apolo Ohno, Johnny Weir, Tara Lipinski and Nastia Liukin will be featured in Instagram videos that highlight what to watch in primetime, and give fans more behind-the-scenes access in Sochi.
TUMBLR
NBC Olympics on Tumblr will pay tribute to all Olympics Fans. The Tumblr page will be dedicated to the fan and the Olympic spirit by curating visually stunning Olympic themed or inspired content. For on-air integration, NBC Olympics will surface the best Sochi Games content from this creative social outlet.
GOOGLE+
NBC Olympics is taking over the NBC Sports Google+ page that is in over 2.7 million circles. Fans on Google+ are now able to get the most up to date news, information and photos surround the Sochi Olympics.
POPTIP
NBC Olympics will be leveraging Poptip real-time social surveys during the Olympics on the @NBCOlympics Twitter handle and NBC Olympics Facebook page to understand real-time fan opinions and reactions during the Games. Poptip is an information discovery and modern market research platform that helps companies analyze and act on social conversation and crowd opinion.
By using Poptip to ask questions to the crowd, NBC Olympics will understand the fans’ opinions instantly and empower them to voice their opinions for incorporation into content around the Games. NBC Olympics will also be using the Poptip API to integrate these real-time crowd opinions on-air, broadening the audience beyond their direct social media fans and using crowd opinion to incorporate into on-air segments.
GETGLUE
GetGlue has developed a variety of NBC Olympics stickers for fans to collect on GetGlue throughout the Games. Fans have the ability to collect stickers around the Opening Ceremony, various Olympic events and earn Gold, Silver and Bronze stickers for being the most active while checking in on GetGlue.
FLICKR
As part of the Yahoo collaboration, NBC Olympics is tapping into Flickr to help discover images around the Olympics as seen through the eyes of photography on Flickr. Flickr imagery will be used in social media segments on-air.
MEMBERS OF NBC OLYMPICS TEAM ON SOCIAL MEDIA
In addition to the seven NBC Olympics branded social media accounts, more than 60 NBC Olympics hosts, analysts, play-by-play commentators, reporters, researchers and producers are sharing Sochi Olympics content via their personal social media accounts. Twitter names and accounts are listed below: