FOR IMMEDIATE RELEASE
Sunday, January 5th, 2014

2014 Sochi Olympic Media Guide – NBC OLYMPICS ON SOCIAL MEDIA

NBC Olympics is offering U.S. viewers robust coverage of the 2014 Sochi Olympics via a myriad of social media initiatives, including social media segments during NBC’s coverage, as well as news and information updates on seven different social media platforms.

For the second Olympic Games in a row, NBC Olympics has partnered with Facebook and Twitter to extend its coverage onto the popular social media platforms. The social media partnerships once again allow the NBC Sports Group to communicate directly with fans of the Olympics and celebrate the Games with viewers in new and unique ways.

In addition, through NBC Olympics partnership with Yahoo, content from both Tumblr and Flickr are providing a different perspective of the Olympics and allow users of those platforms to engage, speak about and cover the Olympics in original ways. Up-to-date information, videos, photos, athlete interviews and news about the Games will also be shared on Instagram, Vine and Google+.

In concert with the social media partnerships established for the Sochi Olympics, NBC Olympics social media staff in both the U.S. and Russia are providing ‘round the clock coverage of news and results.

TWITTER

NBC Olympics and Twitter are collaborating to magnify the Olympic conversation on Twitter and encourage tune-in to NBCUniversal’s multi-platform coverage of the Games, the two companies announced on Wednesday.

As part of the agreement, Twitter will incorporate NBC Olympics’ content into the center of its Olympic dialogue throughout the Games. The first iteration of such content occurred Tuesday when @NBCOlympics debuted its feature on South Korean figure skating gold medalist Yuna Kim (@Yunaaaa) on Twitter. The piece is narrated by Ryan Seacrest (@RyanSeacrest). Twitter will also populate its Sochi Olympics event page with @NBCOlympics most compelling Tweets.

@NBCOlympics and Twitter will notify fans with relevant content for those who clamor for more information about their favorite athletes and teams. In addition, compelling data compiled by Twitter about the Olympic social media buzz will be used by NBC throughout the Games within its NBC Olympics’ multi-platform editorial coverage, including in primetime.

For more information, click here: http://nbcsportsgrouppressbox.com/2014/02/05/nbc-olympics-and-twitter-collaborate-on-2014-sochi-olympics/

SOCIAL MEDIA SEGMENTS

Apolo Ohno, the most-decorated Winter Olympian in U.S. history, will host regular social media segments on television. The segments will shine a light on what athletes, celebrities and fans of the Olympics are talking about on social media during the Games, and will feature tweets, photos, video, data and Sochi Olympics moments the world is sharing on Facebook, Twitter and other social platforms.

The primetime segments will be produced by NBC Olympics editorial unit, in collaboration with representatives from Facebook, Twitter, Yahoo and other social media platforms.

INSTAGRAM

For the second Games in a row, the NBC Olympics Instagram page gives users a look inside the NBC Olympics experience from the Opening Ceremony through the end of the Games. Throughout the Games, Instagram and NBC Olympics will create hashtag campaigns with different themes to have users submit their own photos which will be featured on the account. Celebrity, athlete and fan photos will also be included in NBC Olympics on-air coverage of the Games. NBC Olympics talent, such as Apolo Ohno, Johnny Weir, Tara Lipinski and Nastia Liukin will be featured in Instagram videos that highlight what to watch in primetime, and give fans more behind-the-scenes access in Sochi.

TUMBLR

NBC Olympics on Tumblr will pay tribute to all Olympics Fans. The Tumblr page will be dedicated to the fan and the Olympic spirit by curating visually stunning Olympic themed or inspired content. For on-air integration, NBC Olympics will surface the best Sochi Games content from this creative social outlet.

GOOGLE+

NBC Olympics is taking over the NBC Sports Google+ page that is in over 2.7 million circles. Fans on Google+ are now able to get the most up to date news, information and photos surround the Sochi Olympics.

POPTIP

NBC Olympics will be leveraging Poptip real-time social surveys during the Olympics on the @NBCOlympics Twitter handle and NBC Olympics Facebook page to understand real-time fan opinions and reactions during the Games. Poptip is an information discovery and modern market research platform that helps companies analyze and act on social conversation and crowd opinion.

By using Poptip to ask questions to the crowd, NBC Olympics will understand the fans’ opinions instantly and empower them to voice their opinions for incorporation into content around the Games. NBC Olympics will also be using the Poptip API to integrate these real-time crowd opinions on-air, broadening the audience beyond their direct social media fans and using crowd opinion to incorporate into on-air segments.

GETGLUE

GetGlue has developed a variety of NBC Olympics stickers for fans to collect on GetGlue throughout the Games. Fans have the ability to collect stickers around the Opening Ceremony, various Olympic events and earn Gold, Silver and Bronze stickers for being the most active while checking in on GetGlue.

FLICKR

As part of the Yahoo collaboration, NBC Olympics is tapping into Flickr to help discover images around the Olympics as seen through the eyes of photography on Flickr. Flickr imagery will be used in social media segments on-air.

MEMBERS OF NBC OLYMPICS TEAM ON SOCIAL MEDIA

In addition to the seven NBC Olympics branded social media accounts, more than 60 NBC Olympics hosts, analysts, play-by-play commentators, reporters, researchers and producers are sharing Sochi Olympics content via their personal social media accounts. Twitter names and accounts are listed below:

Commentators Twitter Handle Link
Al Trautwig @AlTrautwig https://twitter.com/AlTrautwig
Alex Flanagan @Alex_Flanagan https://twitter.com/Alex_Flanagan
Andrew Catalon @AndrewCatalon https://twitter.com/AndrewCatalon
Andrew Siciliano @AndrewSiciliano https://twitter.com/AndrewSiciliano
Apolo Ohno @ApoloOhno https://twitter.com/ApoloOhno
Ato Boldon @AtoBoldon https://twitter.com/AtoBoldon
Ben Fogle @BenFogle https://twitter.com/Benfogle
Bob Papa @BobPapa_NFL https://twitter.com/BobPapa_NFL
Brian Shactman @BShactman https://twitter.com/bshactman
Carolyn Manno @CarolynManno https://twitter.com/carolynmanno
Cris Collinsworth @CollinsworthNBC https://twitter.com/CollinsworthNBC
Dan Hicks @DanHicksNBC https://twitter.com/DanHicksNBC
Dan Patrick @DPShow https://twitter.com/dpshow
Dave Strader @TheVoiceDS https://twitter.com/TheVoiceDS
David Remnick @NewYorker https://twitter.com/NewYorker
Fred Roggin @FredNBCLA https://twitter.com/FredNBCLA
Jeremy Roenick @Jeremy_Roenick https://twitter.com/Jeremy_Roenick
Jimmy Roberts @JimmyRobertsNBC https://twitter.com/JimmyRobertsNBC
John Benton @JBCurler https://twitter.com/jbcurler
Johnny Weir @JohnnyGWeir https://twitter.com/JohnnyGWeir
Jonny Moseley @JonnyMoseley https://twitter.com/jonnymoseley
Julie Donaldson @JDonaldsonCSN https://twitter.com/jdonaldsonCSN
Kathryn Tappen @KathrynTappen https://twitter.com/KathrynTappen
Kenny Albert @Kenny Albert https://twitter.com/KennyAlbert
Leigh Diffey @LeighDiffey https://twitter.com/leighdiffey
Lester Holt @LesterHoltNBC https://twitter.com/LesterHoltNBC
Lewis Johnson @LewisJohnsonMG https://twitter.com/LewisJohnsonMG
Liam McHugh @Liam_McHugh https://twitter.com/liam_mchugh
Lindsey Vonn @LindseyVonn https://twitter.com/lindseyvonn
Maria Sharapova @MariaSharapova https://twitter.com/MariaSharapova
Meredith Vieira @MeredithVieira https://twitter.com/meredithvieira
Dr. Nancy Snyderman @DrNancyNBCNews https://twitter.com/DrNancyNBCNEWS
Nastia Liukin @NastiaLiukin https://twitter.com/NastiaLiukin
Natalie Darwitz @NatalieDarwitz https://twitter.com/NatalieDarwitz
Randy Moss @Randy_Moss_TV https://twitter.com/RandyMoss
Russ Thaler @RussThaler https://twitter.com/RussThaler
Ryan Burr @RyanBurr https://twitter.com/ryanburr
Sal Masekela @SalMasekela https://twitter.com/SalMasekela
Sandra Bezic @SandraBezic https://twitter.com/SandraBezic
Sara Hughes @SarahHughesNY https://twitter.com/SarahHughesNY
Scott Hamilton @ScottHamilton84 https://twitter.com/ScottHamilton84
Stacey Wooley @Stacey_Wooley https://twitter.com/stacey_wooley
Stephanie Gosk @StephGosk https://twitter.com/stephgosk
Steve Porino @StevePorino https://twitter.com/StevePorino
Steve Sands @SteveSandsGC https://twitter.com/SteveSandsGC
Steve Schlanger @SteveSchlanger https://twitter.com/SteveSchlanger
Tanith Belbin @TanithJLB https://twitter.com/TanithJLB
Tara Lipinski @Tara­_Lipinski https://twitter.com/Tara_Lipinski
Ted Robinson @TedJRobinson https://twitter.com/tedjrobinson
Todd Brooker @BrookerTodd https://twitter.com/BrookerTodd
Todd Harris @TheToddHarris https://twitter.com/TheToddHarris
Todd Richards @BToddRichards https://twitter.com/btoddrichards
Willie Geist @WillieGeist https://twitter.com/WillieGeist
     
NBC Olympics Twitter Handle  
Jim Bell @JFB https://twitter.com/jfb
NBC Olympics @NBCOlympics https://twitter.com/NBCOlympics
NBC Sports PR @NBCSportsPR https://twitter.com/NBCSportsPR
     
NBC Researchers Twitter Handle  
Alex Goldberger @AlexGoldberger https://twitter.com/alexgoldberger
Amanda Doyle @AmandaDoyleNBC https://twitter.com/AmandaDoyleNBC
John Howe @JohnHoweNBC https://twitter.com/JohnHoweNBC
Justine Neubarth @ThisJustineNBC https://twitter.com/ThisJustineNBC
Ron Vaccaro @RonVaccaroNBC https://twitter.com/RonVaccaroNBC
     
Social Media Twitter Handle  
Brooke Eaton @ThisisBrooke https://twitter.com/ThisIsBrooke
Dan Palla @TheDanPalla https://twitter.com/thedanpalla
Lyndsay Signor @LyndsaySignor https://twitter.com/LyndsaySignor
     
OlympicsTalk Twitter Handle  
Nick Zaccardi @NZaccardi https://twitter.com/nzaccardi