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Sunday, January 5th, 2014

2014 Sochi Olympic Media Guide – MOST-WATCHED OLYMPICS

THE FIVE MOST-WATCHED WINTER OLYMPICS IN U.S. TELEVISION HISTORY

1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million

THE 10 MOST-WATCHED EVENTS IN U.S. TELEVISION HISTORY

1. London Olympics – 2012 217 million NBC
2. Beijing Olympics – 2008 215 million NBC
3. Atlanta Olympics – 1996 209 million NBC
4. Lillehammer Olympics – 1994* 204 million CBS
5. Athens Olympics – 2004 203 million NBC
6. Seoul Olympics – 1988 194 million NBC
7. Barcelona Olympics – 1992 192 million NBC
8. Vancouver Olympics – 2010 190 million NBC
9. Salt Lake City Olympics – 2002 187 million NBC
10. Sydney Olympics – 2000 185 million NBC

*Fueled by the tabloid coverage of the Nancy Kerrigan/Tonya Harding scandal.

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