FOR IMMEDIATE RELEASE
Sunday, January 5th, 2014
2014 Sochi Olympic Media Guide – MOST-WATCHED OLYMPICS
THE FIVE MOST-WATCHED WINTER OLYMPICS IN U.S. TELEVISION HISTORY
1. Lillehammer, 1994* | 204 million |
2. Vancouver, 2010 | 190 million |
3. Salt Lake City, 2002 | 187 million |
T4. Torino, 2006 | 184 million |
T4. Albertville, 1992 | 184 million |
T4. Nagano, 1998 | 184 million |
THE 10 MOST-WATCHED EVENTS IN U.S. TELEVISION HISTORY
1. | London Olympics – 2012 | 217 million | NBC |
2. | Beijing Olympics – 2008 | 215 million | NBC |
3. | Atlanta Olympics – 1996 | 209 million | NBC |
4. | Lillehammer Olympics – 1994* | 204 million | CBS |
5. | Athens Olympics – 2004 | 203 million | NBC |
6. | Seoul Olympics – 1988 | 194 million | NBC |
7. | Barcelona Olympics – 1992 | 192 million | NBC |
8. | Vancouver Olympics – 2010 | 190 million | NBC |
9. | Salt Lake City Olympics – 2002 | 187 million | NBC |
10. | Sydney Olympics – 2000 | 185 million | NBC |
*Fueled by the tabloid coverage of the Nancy Kerrigan/Tonya Harding scandal.
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